Preston Campbell

Inoculation, the Secret Persuasion Strategy to Lock Down Your Sales and Reinforce Decisions

By Preston Campbell Have you ever convinced someone to do something only to have that person change his or her mind a little later? If so, join the crowd, and I do mean crowd. It happens to every one ... and in a lot of different situations such as sal... Read >

The Hidden Use of Reciprocity as a Powerful Persuasion Technique

By Preston Campbell How would you like a quick and easy Persuasion Technique to get just about anyone to feel they "owe" you? Imagine what a persuasion technique this would mean for a sales call, a sales letter (yes you can do in it writing too), a neg... Read >

Persuasive Writing Strategies That Grab the Readers Attention and Get You Results

As a writer, you have the challenge of communicating without feedback and without the benefit of voice characteristics, facial expressions or body language. Wow! That really changes the rules, doesn't it? What this means is you have to understand your ... Read >