20th July 2006
Copyright 2006 Peter Woodhead
This is the eigth article in a series of ten about advertising and marketing history.
1937 Another master wordsmith from yesteryear was Elmer Wheeler.
Elmer Wheeler was a marketer of pure genius and he knew that cer...
26th June 2006
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month cl...
23rd June 2006
Copyright 2006 Peter Woodhead
There are two questions that are continually asked:
1. What do I do when I see signs of weakness?
2. What do I do when I see signs of strength?
Before these two critical questions can be answered, ALWAYS remember t...
16th June 2006
Copyright 2006 Peter Woodhead
This is the sixth in a series of ten articles.
Good copy is essential if you are to succeed. However, you can have the greatest copy in the world but it's the headline that will determine whether the rest of the copy g...
12th May 2006
Copyright 2006 Peter Woodhead
This is the fifth article in a series of ten about advertising and marketing.
1912 Now, consider point #2 from my fourth article.
Knowing what makes people buy.
This is probably the least understood principle in ...
05th March 2006
Copyright 2006 Peter Woodhead
This is the fourth article in a series about the history of advertising.
The previous article outlined how marketing greats, John E.Kennedy and Claude Hopkins made their impact in the world of advertising.
They both ...
05th February 2006
Copyright 2006 Presslink Publishing
This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental task of replacing hi...
05th January 2006
Copyright 2006 Presslink Publishing
This is the first in a series of 10 articles starting with the beginnings of advertising and marketing through to present day.
Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy g...
05th January 2006
Copyright 2006 Presslink Publishing
The underlying principles the drive the Stock Market are not that difficult to understand.
But you must in the first place understand that it is supply and demand that controls the markets. But you must also accep...
01st January 2006
Copyright 2005 Presslink Publishing
This is the second in a series of articles about the history of advertising from it's early modern beginnings to present day.
Why is it important?
Because today there are no new ideas, just different angles on ...
