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Paula Morrow

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About the author: Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.
Joined: 30th December 2004
Articles: 8
URL: http://www.idealmarketingcorp.com
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What's in a name? In a word: Everything!

30th December 2004
What's in a name? In a word: Everything! Choosing an appropriate domain name for your web site is one of the first and most critical decisions you'll have to make on the road to Internet success. What Makes A Great Domain Name? Is it punchy, s...

Don't Envy The Gurus - Be One!

30th December 2004
Who says you don't have what it takes to be a guru? True, there are so many self-proclaimed gurus online these days, it seems extremely crowded. But this applies to only a few areas, like Internet marketing. Who's to say you couldn't become 'the ex...

Online Success, By The Numbers

30th December 2004
Do you know your conversion rate? What about your cost per visitor? All the terms basically deal with the same question: Do you know how much a visitor is worth to you? So that, when you purchase advertising, you won't end up overpaying? Internet ...

Be The Brand!

30th December 2004
We've been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans. Insider trading, stock manipulation, corporate downsizings: all seem commonplace. As a re...

Be the Brand

30th December 2004
Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle. Now, think Corey Rudl...the Internet Marketing Center; Ken Evoy...Make My ___ Sell products; Allan...

Research fundamentals

30th December 2004
In the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe? For instance, do any of the following sound familiar? Online Wannabe: (checking off the list) OK, signed up for a few affil...

The Confirmation Letter ABC's

30th December 2004
As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with PEOPLE. ...

Discover Co-Registration Services

30th December 2004
Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptions by Paula Morrow http://www.idealmarketingcorp.com It just wasn't happening. Yes, visitors were coming to the site, but the opt-in list was growi...
 
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