17th August 2005
Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.
Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you n...
12th June 2005
If you're in the IT business, that's an important question.
Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from...
