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David Rosam

David Rosam was kidnapped some time in the 80s by a Paris-based advertising agency, and cut his teeth on writing for IBM. Since then, David has written copy for small and medium enterprises through to global brands such as Microsoft, Oracle and Hewlett Packard.

His direct mail experience rolled itself on to the Web a decade ago, and now he writes online copy, Search Engine Optimized copy, direct mail, brochures and newsletters as well as consulting to a number of individuals and companies.

He publishes Technology Marketing Tips - see http://itcopy.com/tmt.html

E-Marketing

People aren't interested in you or your company

17th August 2005

Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company. Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you n... Read >

Business

Who are those people you're selling to?

12th June 2005

If you're in the IT business, that's an important question. Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from... Read >