09th June 2005
You may publish this article with no changes to the text or the
resource box. Please let the author know where it will be used.
Word count: 870
by Heather Reimer © 2005
Do you know if your website is working as hard as it could
be? Do you know...
03rd January 2005
Do you ever wish you could eat your words? Take back something that was said in the heat of the moment and came out all wrong?
The online version of that icky sensation is being relived every day by website owners who find out that their site is sayin...
03rd January 2005
Copyright (c) 2003 Heather Reimer
Have you ever used any of these phrases in your website content or sales copy? And if you have, did they produce the results you wanted?
Totally INSANE offer
YES! You heard that right
You better not miss it ...
03rd January 2005
Copyright (c) 2003 Heather Reimer
I recently wrote an article that asked readers, Does Hype Work on the Web? My contention was that today's web users are too savvy to fall for hyper-inflated sales language like "Totally insane offer!" and "Expires soon,...
03rd January 2005
Copyright (c) 2003 Heather Reimer
Several years ago, at the beginning of my Internet career, I asked someone if HTML was an abbreviation for Hotmail. Yes, I really was that naive. Since then, I've learned a fair bit about HTML coding. I had to.
As a...
03rd January 2005
Copyright (c) 2003 Heather Reimer
I know your online business has heart... miles and miles and miles of heart. But how come when I visit your site, I can't find it?
The "heart" of your website is the thing that makes your company tick. It's the comp...
03rd January 2005
In the past, most savvy website owners recognized the value of strong, compelling content; they appreciated the importance of copy that commands attention and persuades visitors with reason and with art to buy something or take a particular action.
Bu...
03rd January 2005
A simple classified ad placed in a highly targeted vehicle can be a great way to kick start your sales, especially if your company is the new kid on the block with low visibility and a small advertising budget.
There are two components to this importa...
03rd January 2005
How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know.
She's the owner of a small, fairly new company with no money to commission a professional press release. But she wanted to get ...
03rd January 2005
The Roman poet Horace said, "You must often make erasures if you mean to write what is worthy of being read a second time." Two thousand years later, those words still hold true.
If you're responsible for the content of a website or newsletter, then er...
03rd January 2005
Personalization has quickly gone from being the hottest new "must-have" for e-zines to the most misunderstood and misused web accessory.
Some newsletter writers are particularly guilty of crossing the line between good touch/bad touch. I've noticed a ...
03rd January 2005
Recently, I was asked to write a radio program for a non-profit organization. I had worked in broadcast journalism for many years before I switched to online communications and really enjoyed getting back to my radio roots.
But something interesting h...
03rd January 2005
Writers around the world agree... it's nearly impossible to edit your own writing. We tend to fall in love with our words the moment they burst onto the screen and, as you know, love is blind.
Obviously a professional proofreader/copy editor is the id...
03rd January 2005
If you write articles to promote your business, you've probably wondered how to get publishers to gobble them up. It seems so hit and miss at times, doesn't it?
I've been writing articles to plug my content writing services for three years... a few of...
03rd January 2005
A while back, an Internet wit compiled a list of signs that you're not spending enough time online. One sure sign is that poor spelling and grammar still bother you. Good one!
Unfortunately, there are no online grammar police... just you and me, volunt...
