Tom Antion

E-book Security Anxiety

You are not alone. Tons of people are nervous that their e-book will be stolen and put on the black market (hmm, or the cyber black market, I guess you'd call it). Now, stealing is never right or fair, but in this case theft means one good thing, at least... Read >

Color Scheme for Your Website?

Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may ... Read >

Broaden Your Customer Base: Submit Articles!

If you are going to be writing articles to promote traffic to your website anyway, why not make them available to be used in other people's e-zines? This is a great way to have your work spread around the Internet to reach new customers. Of course my work... Read >

Connecting Your Offline Business to Your Online Business

These may sound like no brainers, but you'd be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work shirts,... Read >

Fee Credibility is a MUST

Think of it like this: your fee credibility is as important as putting on your clothes before going to a speaking engagement. Having questionable integrity when it comes to your fee, will leave you open for attack from many different angles (as would givi... Read >

Pamphlets and the Money They'll Put in Your Pocket

People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some peo... Read >

Finish Your Book Already!

I owe the completion and success of my book to a big cardboard box that saw me through the entire process. I found this box and filled it with any and all information I could find on my topic 'advanced presentation skills for speakers and business present... Read >

Choosing a Hot Keyword: Advice for Aspiring Public Speakers

When choosing keywords, you'll want to stay away from using general terms like "speaker," for example. This will only leave you competing with stereo speakers for a top ten spot in a search engine like Google. Don't discard the word from your list altoget... Read >

Let Your Products Sell Your Name: For Public Speakers

Wouldn't it be great if you didn't have to be one long, giant commercial for yourself all the time? If maybe your products and your name did the promoting for you? When someone hires you to speak at a high profile event, they are taking a large gamble on ... Read >

Ten Tips Articles

"Ten Tips" articles are the easiest piece to write because they are made up of only an introductory paragraph, your Ten Tips, and a conclusion. Print editors love these because they can easily be shortened if there is a lack of available space. Your ar... Read >

Recycling Your Work

Recycling your work is a lot like doing your part to recycle cans and old milk cartons: a simple concept that not enough people do. Many folks don't realize how easy it is to turn an existing piece of material into new moneymaking products. I made an audi... Read >

What's All This I Hear About Firewalls?

At this point, if you've got the whole "turning the computer on" thing down; you are ready to learn about firewalls. Whether you use your computer for business or pleasure, it is important to have a firewall. If you use a high speed Internet connection li... Read >

Creating and Distributing E-Courses

E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique. If your course is designed to be a freebie, you'll wa... Read >

Coupons & Rebates

Coupons stink if you ask me. I can't imagine ever wanting to spend a perfectly good Sunday morning getting paper cuts from cutting out the darn things: but to each their own. My opinion aside, there is no question that coupons and rebates are an effective... Read >

"Click Here"

See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Try putting a "Click Here" button at the bottom of your page that does not specify where it will redirect your customer to. This link sho... Read >