20th January 2006
Differentiate and you stand out in a crowded marketplace.
Present your uniqueness and emphasize your rare attributes in your sales copy and promotions and you'll capture the imagination and interest of those you want to reach.
In a world of copyca...
20th January 2006
Repeat business is the key to ultimate long term success in any business.
Your goal as entrepreneur or business owner is to turn every first time customer into a life-long customer. However, in order to maximize the value of that customer, you need to...
20th January 2006
Copy makeovers can work magic.
Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.
Chances are you're sitting on some solid (yet hid...
19th January 2006
Having a strong Unique Selling Proposition can help you gain a distinctive edge in any competitive marketplace. Your USP, also known as a Unique Selling Advantage or Unique Competitive Advantage, helps to position you in the eyes of your prospect. It shou...
19th January 2006
The Mission...To remove any obstacle that stands in the way of a sale.
Most of us has at one time or another been ripped off by some unscrupulous individual or a business of dubious character. Because of this negative experience, we've become fearful ...
19th January 2006
Effective copywriting is one piece of the puzzle. But you also need some basic business essentials.
Sure, great ad copy is a crucial component to marketing success, but it's not the be-all-and-end-all some people seem to think. It's this kind of "cure...
19th January 2006
Import ideas that work in other industries or market segments and adapt them to your business.
Keep your eyes open for potential ideas that can be altered to suit your business and customers. To do this requires an open mind and a willingness to consi...
19th January 2006
Often the real profits lie in back-end sales.
Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The customer is already "sold" on...
19th January 2006
Referrals are the key to exponential and cost-efficient business growth.
Supply a topnotch product... let your customers know how advantageous your brand is... and provide exceptional service.
Do that and you'll encourage customers to willingly send...
16th January 2006
Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign.
The magic of these eye-catchers is that they deliver short, concise messages in the minimum amo...
16th January 2006
Imagine yourself face to face with your prospect.
Your goal is to make the sale today, in order to put food on the table and pay the bills. If you fail to close the deal today... you'll have to go to bed with an empty belly and ignore the growing stac...
16th January 2006
Look at the conclusion of any successful sales letter and what do you see?
Webster's defines it this way...
"Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter o...
16th January 2006
Your order form is a crucial component of your marketing communications – both online and offline. As a separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message...
14th January 2006
What are the key headline qualities that work every time?
Why do some headlines produce extraordinary results?
Truth is... winning headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistak...
14th January 2006
I happen to love classified ads as a way of generating new business.
But simply "placing tiny classifieds ads in newspapers" does not work for most business-type applications – despite what you may have heard on those infamous infomercials.
If you...
