16th February 2006
Copyright 2006 Joseph Farinaccio
You want your sales letter or ad copy to be easy to read. The following elements help make copy reading easy on the eyes. And easy to understand.
Reading your sales copy shouldn't be a chore for anyone. It must be...
12th February 2006
Copyright 2006 Joseph Farinaccio
If you'd like to know 5 copywriting secrets for truly knowing your niche customer then you're in for a treat. The most important element in good sales copy is appealing to your reader -- by writing about something that...
09th February 2006
Copyright 2006 Joseph Farinaccio
These sales letter motivation techniques will get your prospects ordering without delay. If you don't give your potential buyers a reason to order… or call… or inquire… RIGHT NOW…
… they won't!
It's that simple.
...
08th February 2006
Copyright 2006 Joseph Farinaccio
The main purpose of a headline is very simple. You want to grab the attention of your ideal prospect so they'll read the next sentence in your advertising copy.
Easy to do. Right?
Well... not so fast.
It's po...
01st February 2006
Copyright 2006 Joseph Farinaccio
The following information represents what you might call a "real life copywriting course for non-writers." If you're not someone who loves to write, it's a good way to create effective sales copy. Before starting thou...
23rd January 2006
Copyright 2006 Joseph Farinaccio
Every product or service should offer a unique selling proposition (simply referred to as USP) to its potential customers. What's a USP?
The USP is an acronym for "Unique Selling Proposition" or "Unique Sales Propos...
19th January 2006
Copyright 2006 Joseph Farinaccio
I'm about to share with you the secret rules of selling.
Well... okay... they're not really a secret. But not many people think about them - - that's for sure. You may already know them, unless you're completely new...
