25th April 2006
Conversion is King
Some time ago I came across some incredible statistics. A study done by the e-tailing group showed a conversion rates for websites. A stunning a 64% of businesses surveyed had websites with less than a 6% conversion ratio. A further ...
02nd February 2006
What's All the Fuss About Web Site Conversion?
When I sit down with companies to talk about their web site strategy, one of the first questions that I ask is "Why did you originally develop your site?" Often, there's a moment of uncomfortable silence ...
01st February 2006
There are essentially two sides of the coin for an effective internet marketing strategy. First, how much traffic do you drive to your web site? And second, what happens when a visitor gets there?
An effective internet marketing strategy addresses ...
