21st March 2006
I see all kinds of wild figures thrown around from 0.5% to 20.0% of site visitors that book then and there; this is broadly referred to as the conversion factor. I'm not going to tell you what it should be for your web site because I don't believe in it. ...
08th March 2006
I've always wanted to write a headline like "10 Lessons Guaranteed to Improve…". You see these all the time and they attract an incredible number of readers and eyeballs…but then I almost changed my mind. Usually, when you read through the article you dis...
07th March 2006
I have a favourite analogy about hotels and how they should view their website and online marketing initiatives; it usually strikes a nerve pretty close to home…
Imagine if you printed 1,000 beautiful, four colour, ten page brochures that stunningly ca...
17th February 2006
About twice a week now I am contacted by a hotel General Manager or Marketing Director who has seen some of the recent research figures for hotel internet revenues that says something like "In 2005 hotel revenues from the internet were 25.0% of all hotel ...
