25th March 2006
SEO. Keywords. Metatags. Metadescriptions. Spiders. Robots.
Do you feel overwhelmed when you hear people talking about all these things? Most people do. Here's a quick glossary, and then the reason you don't have to worry about these words if you know ...
25th March 2006
One of the most magnificent qualities of the Internet is that, by bringing the world close together, it enables people who fill one tiny corner of interest to come together, marketing to each other, sharing ideas, and growing as a niche community. For ins...
25th March 2006
Everyone's done it – you go to a great website. As you flip through, you find tons of interesting information, great things you want to buy, ebooks you want to download. You vow you'll come back later when you have more time to check it out.
And you do...
25th March 2006
According to SearchEngineWatch.com, a recent survey of businesses using the Internet as a primary marketing tool reported that only 11% said SEO gave a lower return on investment than search advertising. More importantly, 35% said that SEO was more valuab...
25th March 2006
Everyone who's online today seems to be interested in selling something, whether it's a product, a service, or just information or space for advertising. There's nothing wrong with that; in many ways, the Internet is the greatest sales engine ever invente...
25th March 2006
You're selling snowboots, and you're doing reasonably well. Suddenly you notice that the hits to your website are dropping off, and your sales are following. It's winter; they should be moving really well! What's happening?
Chances are good that a comp...
25th March 2006
Websites generate sales. That's the whole reason they exist for many people. And mailing lists also generate sales. Targeted mailing lists, especially, are valuable; the audience they are directed at have been identified as interested in a niche item, and...
25th March 2006
So you're an expert – so what? In today's world, anyone with a little money can be an expert too. Websites everywhere market "life experience PhD.'s" to anyone willing to pay their fee. And if you're chatting, you really have no idea who's on the other en...
25th March 2006
You measure your website's success in hits – how many people go and look at the site. There are several ways to get your link out to customers:
* List well in a search engine
* Advertise on search engines, other sites, or via Link Xchange or a...
25th March 2006
For great placement on search engines, you should use great content articles, drawing targeted traffic to your website as well as providing search engine spiders something they can tell is valuable. The better your content is, the more likely your custome...
25th March 2006
Sales conversion online – the rate at which site viewers turn into customers – is estimated to be about one percent most of the time. This means if you have a hundred views per day of your website, only one of them is likely to buy anything from you.
T...
25th March 2006
Have you ever watched someone use your website? Do they seem to find what they want right away and either click it or start scrolling down?
Or do they get distracted, sidetracked, have trouble and ultimately get bored?
If your answer is the second, ...
25th March 2006
Being known as a guru is a wonderful way to make yourself much more credible to the average visitor to your site. But how do you obtain guru status? Not everyone can get that instant recognizability – and then, not everyone with guru status deserves it.
...
25th March 2006
Content generators are programs that create multiple copies of your website, look for synonyms for the words you used in your articles, and then posts fresh, each-a-little-different pages up. It sounds like a great idea: you take advantage of the way the ...
25th March 2006
You may have seen them online: vast databases that hold thousands of different articles written by experts and not-so-expert individuals on every imaginable topic from lion droppings to screws on nuclear submarines. And what seems like the best deal of al...
