21st September 2007
Site owners spend so much time and money on search engine optimization that they often leave conversion optimization to chance. They're happy with a 1% - 2% conversion rate, the typical rate for smaller sites. Converting visitors to buyers is part science...
01st January 2007
Conversion Rate Optimization:
Does Your Host Have the Cure for Attrition?
There are plenty of reasons visitors convert and even more reasons they don’t. The site’s layout, color choices, word choices and call to action, button/anchor text, layout,...
01st January 2007
Identifying the MDA for Optimized Site Pages
You have designed, built and launched a web site for a reason. That reason is to persuade site visitors to perform the MDA – the most desired action as you, the site owner, see it.
MDAs can be obvious o...
01st January 2007
Searching Like A Pro:
Tips On Searching From An SEO
How many times a day do you run a search only to find that the top sites don't yield the results you're looking for? Sometimes this can be based solely on the type of search you're running (i.e. the...
13th August 2006
From a commercial site owner's perspective, the checkout is the most rewarding of all site pages. It's the reason the site was built - to generate sales. Smooth, hassle-free transactions.
Unfortunately seven out of ten visitors who place an item in the...
13th August 2006
Every now and then an event occurs that changes how the SEO community views the way websites are optimized and structures promotions. The purchase of the rights to the Orion Algorithm by Google and equally important, the interest that both Yahoo! and MSN...
13th July 2006
That's right, today we aren't going to so much discuss optimization as it's antithesis. Some may wonder what sense this makes. How can one say that the road to higher rankings is built on trying not to rank? In fact, the effort is always to rank highly, i...
28th June 2006
No Strategy. No Success.
Whether you're planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on ...
25th June 2006
Search engine optimization (SEO) gets them to the site. What they do (or don't do) once SEO has done its job is up to the site owner or designer.
Most visitors view the home page and leave. Wrong products. Weird typeface, confusing navigation - it can...
