Sandra Martini

Procrastination -- Overcome It or Watch Your Business Wither and Die

You're busy. I get it. Your family demands attention. I get it. You're overwhelmed. I get that too. You're in *this* business to live your desired lifestyle and your desired lifestyle isn't working nights and weekends while wondering where the... Read >

Which Business Type Are You?

When it comes to running and managing your business, there are two types of business owners: 1. Just in time 2. Just in case We all have tendencies of both; chances are, however, you swing towards one or the other. Let's define: "Just in... Read >

4 Levels of Business Growth -- Which Are You In?

Are you wishing you were further along in your business? It's okay. . .I'm not offering you a $10,000 "mastermind" where you can pay to hang out with some new friends who will help you generate amazing new ideas for your business and then disappear int... Read >

Baby or Puppy? Which Best Describes Your Business?

There are essentially two types of businesses: hobby businesses and gotta-make-m.o.n.e.y-businesses. If you have a hobby business and that works for you, then this article doesn't pertain to you (you can read it anyway if you wish). If you have a g... Read >

New Marketing for the New Economy, Part I and Part 2

If your parents and grandparents are anything like mine, you may have grown up with stories about how much easier you have things as compared to them. In fact, I remember hearing how my Dad's tiny town in rural Italy didn't have electricity until my g... Read >

Setting Boundaries for Sustainable Success and Extreme Client Care

The term "boundaries" or "setting boundaries" often comes with a negative connotation - one of exclusion or closing people out. In reality, setting boundaries is symbolic of sustained success for your business. Boundaries are simply systems set up to ... Read >

Are You Building a Business or a Marketing Empire?

You know how it is, we are told to constantly be marketing. To stop marketing is to watch your business wither and die. True? Like most things, it depends. If you have a launch-based business in which revenue depends on how well your next launc... Read >

Without These Two Things, You Will Always Feel Stress In Your Business

The past few of weeks have been "off" our regular routine in that my Mum sold her house of 36 years and has decided to move to South Carolina, I was vacationing in New Hampshire the next week (pretty much unreachable), preparing for and attending my siste... Read >

How to Design Your Business for Leverage and Profits

Most entrepreneurs and small business owners create a business with big hopes and dreams about what their life will be like owning a successful business: the freedom, family time, financial security, etc. Reality is often far different. Reality is t... Read >

How Far Has Online Marketing Fallen?

I received yet another sales pitch email from a very well-known marketer the other day and this one got me curious so I clicked over to the sales page and what a surprise to see that the first testimonial was from "John C" and John lives in my tiny town o... Read >

5 Reasons Most Small Businesses Fail

Reality: According to the SBA, 63% of all small businesses fail in the first 5 years. OUCH! It sounds harsh, but it's true. And having been in business for over 6 years, I can tell you I've seen many colleagues go the way of "have to get a job" in ord... Read >

A Tale of Two Mindsets

My "wish for you" - the wish is simple in nature, although a bit more complex to achieve: No matter where you are or what you're doing, you earn passive revenue. There are, of course, several things involved in achieving this goal: 1. You must ha... Read >

What Your Clients Need -- And Won't Ask For

The "4 Hour Work Week" book which came out a few years ago and a rash of "online gurus" have sparked a trend: How can I make as much money as possible while doing as little work as possible? This line of thinking, conscious or not, leads to mass inc... Read >

Boundaries, Convenience and Perception in Your Business

So many coaches talk about "boundaries" and "holding your boundaries" with clients, team members, etc. in order to create the business and life of your dreams. In fact, I remember a former business advisor who often said I needed stronger boundaries or... Read >

Why BOTH Sides of Your Brain are Critical to Business Success

After chatting with a colleague for about 30 minutes last week, he said to me "Thanks for this call -- I feel like both my left and right brains were satisfied." I laughed, told him that I felt the exact same way and forgot about it until walking the d... Read >