27th October 2009
Let me ask you. . .What *exactly* do you do?
When you strip away all the terms and all the nice-to-haves, what is it you do at the most basic level?
I heard a story of a home security system installer who, when faced with a decrease in new customers...
02nd September 2009
In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month.
When going over her monthly revenue for the year-to- date, she quickly...
02nd September 2009
An online friend of mine - someone met at a workshop years ago and we've casually kept in touch - direct messaged me on Twitter the other day to ask which of two upcoming workshops she should attend as she "needs a boost this year".
The people putting ...
18th August 2009
Goodness knows systems may not sound like the sexiest thing in your business - after all, your marketing techniques usually win that title.
Systems however, are what allow you to take time off without worrying what's going on in the business and they e...
08th August 2009
We hear all the time that we need to "increase our conversions" or "get our numbers up". But what exactly does that mean and what else do we need to know?
"Conversion" is all about turning leads into paying clients and, when done well, more leads turn ...
27th July 2009
Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire.
You're enjoying that instant post-purcha...
17th July 2009
Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach.
Here's just a few marketing mistakes I've ...
10th July 2009
If you've been around the "online world" a while, you know that "content is king" -- after all, it's generally expected that you should:
* publish a weekly/biweekly email newsletter
* "touch" your clients in offline ways
* post 2-3 times a week t...
28th June 2009
Just yesterday I was talking with a new client who's invested thousands of dollars on programs, plans and info products and came to me asking "What should I do?" as she was so overwhelmed with all the options and wanted to get the *right* things done in o...
19th June 2009
In marketing your business, there's a line *out there* between what's effective for your ideal clients and what's just plain annoying.
That line is different for every one of your ideal clients and for every business owner (even in the same industry).
...
15th June 2009
Have you ever seen the movie "Bridget Jones Diary"?
There's a scene in it where Bridget notes that one of her friends had one hit song in the 1980s and realized that was more than enough to carry him through the 1990s and so didn't bother doing anythin...
11th June 2009
A former client recently contacted me about working together again and, in asking a few questions about what she's been up to, etc., I realized that for all the work she's been doing (and she works a lot), she hasn't been "done-ing" anything.
Now while...
09th June 2009
There are very few television shows I watch with any regularity and NCIS is one of them -- whether it's the investigative plots themselves or Mark Harmon, I can't say for sure. :-)
One episode discussed the concept of "target fixation" -- a concept whe...
03rd June 2009
We all know why we should put out an ezine, after all, marketing gurus have forever told us "the money's in the list" and the list needs an ezine, but my question is "Why should anyone choose to get your ezine?"
Let's take a look at things as they are ...
18th May 2009
You see, I've been set off once too often by business owners imposing "forced continuity" on unsuspecting clients.
While this may work for months 1 and even 2, the long-term damage such business owners are inflicting on their client relationships is in...
