07th December 2006
Vegetarians Eat Up Web Analytics
For online marketers, here is some food for thought: approximately 10 million vegetarians live in the United States. Millions more admit they want to adopt a “more vegetarian” lifestyle by reducing their intake of m...
25th November 2006
Some companies improve Web site traffic and search engine marketing by relying on internal brainstorming sessions, intuition and sometimes even the latest fad. A few don’t bother making changes at all.
Truth is, the only reliable method of building ...
17th November 2006
Troubles on the Back End
If MSN? adCenter has an Achilles' heel, it's on the back end. While this new pay-per-click, or PPC, advertising platform has some innovative targeting and analytic features, search marketers find using them can be messy.
Wh...
17th November 2006
Quitters Search, Too!
How many of us have a habit we would like to get rid of? A safe estimate: just about everybody. Microsoft? has introduced a new pay-per-click, or PPC, advertising platform that enables advertisers to tap this enormous market. With...
16th November 2006
Are blogs effective Search Marketing options? For who?
Most companies can ? and we believe should? make blogs an integral part of their search-engine marketing, or SEM, strategy. Those that do will gain a competitive advantage in search-engine visibi...
09th November 2006
What’s the Difference? A Comparison of Web Analytics to Web Statistics
In the old days, a program ran on the back end of a Web site that churned out pages and pages of raw data that was —
Hard to read;
Hard to interpret; and,
Not particularly...
26th October 2006
Small, niche businesses can use blogs to build customer loyalty and create new sales opportunities, particularly when their product has broad appeal. Few products capture the public’s imagination more than chocolate.
For candy makers currently outsi...
07th September 2006
Top 10 Ways to Max Out on adCenter
Now that you plan to use Microsoft's new advertising platform, adCenter, there are ways to maximize your investment. With pay-per-click, or PPC, advertising, taking shortcuts is easy and tempting, but also costly. C...
17th August 2006
Stressed Out? Journal it on your blog.
Not everyone blogs for fame and fortune. Sometimes, the reasons are deeply personal: for many, frequent blogging provides therapy for the mind, soul - and even the body. While every person's motivation is, in so...
13th August 2006
Seven Steps to Blog Success
So blogging is as easy as one, two, three, right? Perhaps that's oversimplifying it a bit. Whether you intend to blog for business or pleasure, success requires preparation and implementing a few simple techniques.
1.My g...
26th July 2006
If Andy Rooney can blog, so can you!
Everybody is talking about blogs: but what are they? Weblogs, or blogs, are simply a particular type of Web site, with emphasis on simple. Where a traditional business Web site usually requires considerable program...
19th July 2006
Shooting Fish in a Barrel: Convincing Clients It's that Easy
Local search tools are evolving rapidly. Yet, business-to-business and business-to-consumer firms are slow to adopt them into their Internet strategy. Search engine marketers, or SEM's, find...
13th July 2006
Finding the Best Back-to-School Basics On-line
Thanks to advances in local Internet search technology, you can get the kids ready for school, support the local economy and save gas all at the same time. Local search sites and geo-targeted advertising...
05th July 2006
Top 10 Ways to Make Money in Your Neighborhood
Dorothy from the Wizard of Oz would have made a fantastic on-line marketer simply because she knew one plain truth: there's no place like home. Print media, once the staple of local advertising, now has lo...
29th June 2006
Where in the World is ?
With Internet use spreading across the globe, one advertising message no longer fits all. Believe it or not, Asians, Europeans and Latin Americans account for more than 60 percent of all Web traffic, and the percentage is c...
