05th January 2009
Direct response marketing expert Diane Conklin likes to remind business owners of the difference between sales and marketing using this analogy:
It's always easier to sell if you offer the fish instead of the fishing pole.
Marketing is the abilit...
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05th January 2009
Business owners across any and every industry are constantly on the lookout for effective (and cheap) ways to market their products and services online. Looking beyond the inundated world of advertising many have found the email newsletters or ezines to b...
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05th January 2009
The field of information marketing has opened doors to limitless opportunities for lucrative online, home-based businesses even as the global economy takes a nosedive. Now, more than ever mindful entrepreneurs are finding ways to package their expertise o...
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18th January 2007
Customers expect a book to cost $9.95, $19.95, or perhaps as much as $49.95. With production costs, that doesn't give you a lot of money to promote your books and generate sales. It depends on your income goals, but if it consists of selling your books al...
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22nd June 2006
The single biggest factor that impacts the amount of interest you pay is your credit score. People with credit scores over 750 pay a lot less interest than people with scores of lower than 650. If you can increase your credit score by 100 points, you can ...
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24th April 2006
MISTAKE #1: Over shopping your loan
Your credit score is based on the perceived risk associated with extending you credit. Over the years, the credit reporting agencies have determined that a borrower who seeks credit from many different lenders is ri...
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