18th June 2006
Copyright 2006 Joel Sussman
Possibly one of the biggest obstacles to making a sale or increasing your client list is fear: fear of making the wrong decision, fear of being ripped off, fear of getting lousy service after the sale. Two things fuel that f...
09th June 2006
Copyright 2006 Joel Sussman
Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn't approach every aspect of marketing with enthusiasm, creativity, and a positive mental att...
04th June 2006
Copyright 2006 Joel Sussman
As a salesperson or the owner of a small business, do you consider yourself to be qualified, experienced, and dependable? More importantly, have 95% of your customers had a satisfying experience doing business with you or yo...
29th May 2006
Copyright 2006 Joel Sussman
One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to sell them something? However, there are free or inexpensive techniques for ...
22nd May 2006
Copyright 2006 Joel Sussman
First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.
Now the good news: The learning curve for...
20th May 2006
Copyright 2006 Joel Sussman
Sales scripts are a double edged sword. On one hand, they can help you present your selling points and sales rebuttals in an organized, strategic way. Used incorrectly, however, they can undermine your sales effectiveness an...
12th May 2006
Copyright 2006 Joel Sussman
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little ti...
10th May 2006
Copyright 2006 Joel Sussman
How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and m...
07th May 2006
Copyright 2006 Joel Sussman
Whether you're writing a marketing message to one person or a million, your chances of having an impact on them really takes off when you understand what makes them tick. You're then in a strong position to tailor your messa...
02nd May 2006
Copyright 2006 Joel Sussman
The amazing paradox of success is that everybody knows the 'secret' of how to achieve it, but few are willing to apply the principles that virtually guarantee the attainment of almost anything you want. It's no mystery that ...
30th April 2006
Copyright 2006 Joel Sussman
The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environm...
