John Metzler

Why Optimize Your Site For Search Engines?

Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sens... Read >

Google's New SEO Rules in Early 2005

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen... Read >

Google PageRank: Not Worth the Worry

I notice that a lot of webmasters are obsessed with Google PageRank (Entire sections of SEO forums are even devoted to PR). Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine ... Read >

Getting Back to Basics With SEO

Do a search on Google for 'search engine optimization company' and you'll get about 5 million results. Many of the lower results won't be there next month. The competitiveness of the SEO industry can eat up companies in a heartbeat if they don't stay on t... Read >

Keeping Your Website's Content Relevant

Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes a... Read >

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search... Read >

Google Webmaster Guidelines You May Be Overlooking

Most webmasters have visited Google's Webmaster Help Center. Many of the suggestions are obvious: Don't use frames; Don't employ cloaking techniques or scripts designed to trick search engines; Create a search engine-friendly site map; Get incoming links ... Read >

8 Link Popularity Methods Ranked for SEO

The name of the game in the new year is White Hat SEO. Search engines are too smart for quick-fix, questionable methods any longer. Building a quality link network for your web site is one of the most important aspects to web site promotion, whether it's ... Read >

Predicting Search Engine Algorithm Changes

With moderate search engine optimization knowledge, some common sense, and a resourceful and imaginative mind, one can be able to keep his or her web site in good standing with search engines even through the most significant algorithm changes. The recent... Read >