06th January 2007
We regularly hear a chorus of voices encouraging us to buy mutual funds. And, perhaps you're asking, "What is a mutual fund?"
"A mutual fund is simply a way to participate in the stock market," says Dale Rathgeber, a mutual fund expert at OctoberStrate...
21st May 2006
A newsletter for 60 employees?
A visitor to the ManagerPs Guide Web site asked for about buying content for a newsletter that would serve a group of 60 professionals; the department responsible would not have time to write a complete newsletter....
12th May 2006
What's in a name, a newsletter name?
When I wrote a plan for my e-mail newsletter, developing a name was a critical part of the planning process.
To develop the name, I used a strategic approach. In other words, worked backward from my objectives ...