09th June 2006
Just finished a really nice job for a new client. I loved it! He was lukewarm. Yet it was a billion times better than his own attempt at copywriting (not conceit, just plain fact).
So I asked him, what was" wrong" with it? His answer? It isn't long en...
25th May 2006
Everybody's got something to lose with any risk they ever take. Equally, everybody who is prepared to risk something stands to gain so much. Life's a gamble and there's little that's predictable or certain. That's what makes it so exciting!
So why do s...
20th May 2006
Copyright 2006 John Beavis
Ever made a decision that you really wish you hadn't? We all have, so, you're in good company, but when it comes to copywriters, what company do you want to keep?
There are a lot of writers out there. The strange thing is ...
