23rd September 2009
Strategic marketing addresses the view of markets and the question: How can we sell our products to an optimum/maximum within the respective target groups.
The world wasn't created in a day and also the billionaires around the world needed some years t...
13th April 2007
For many companies ‘strategic marketing’ still is some kind of a miracle. Very often, however, entrepreneurs simply do not know what can be reached using this ‘instrument’ continuously.
A short description is contained here >> http://www.marke...
07th April 2007
Where do you want to be in 5 years from now and how do you get to this point ?
Most of you have spent this past year to get along with their business as good as possible – maintaining their websites, send out mailings from time to time, advertise her...
01st April 2007
Europe consists of more than 40 different countries out of which 27 are already members of the European Community. These are the most industrialized countries, however, it will still take some years to form out of them a 'real' community with an easy exc...
15th February 2007
Fast and rational testing of construction materials ist the daily business of construction companies and/or special
laboratories.
ratioTEC, Langenenslingen/Germany (http://www.ratiotec.com) has - based on more than 30 years experience in
constr...
12th February 2007
The international markets are of a growing importance for small and medium-sized companies (SME). International business cares for an increase in turnover, levelling of the turnover if the local economy is weak and offers more intensive knowledge of the c...
06th December 2006
Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go. Especially the Western countries are highly in...
06th December 2006
The former president of the 'Association of the German Industry' (a highly competitive machinery industry), Michael Rogowski, confirms the necessity of globalization and its stabilizing impact on the local industry and jobs.
We cannot escape from the a...
16th June 2006
Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go. Especially the Western countries are highly in...
16th June 2006
Many marketing experts may say "yes", however, for me marketing (in this context - for investment-goods and long-lasting consumer goods) is simply the result of persistent dealing with the markets/partial markets, which are supplied by the respective ente...
