Author Information
James Daniel
Member since 28th June 2006
Occupation: Copywriter James Daniel is a copywriter and MD of EarthMonkey Media, a UK based creative agency specialising in online and offline marketing. For more of James’ tips & tricks, visit
http://ukcopywriting.blogspot.com or sign up for a free monthly newsletter at http://www.earthmonkey.co.uk.
Displaying 1 to 12 (of 12 articles)
10th July 2008
Wander down any High Street and you’ll see print shops offering "A total print and design package". Whatever you need, "We’ll design it, we’ll print it!" etc. – so you could be wondering if you need a real graphic designer at all…
Well, at th...
10th July 2008
Great website design should focus on two simple truths. That the internet is an interactive platform, and that the end user isn’t Google, Yahoo technicians or even R2D2! It’s a human being just like you.
You site needs to be visually designed to b...
10th July 2008
Are visitors bouncing off your website – or do they keep bouncing back?
OK, if that’s all Greek, let’s go back a few steps. Your "bounce rate" measures visitors ‘bouncing away’ from the entry page of your website without visiting other pages...
10th July 2008
Bombarding the web with useful titbits is a sure way to raise your profile.
Through article websites and your own e-newsletters, your words can promote you as an expert in your field – and bring people flocking to your website waving their credit ca...
10th July 2008
US scientists have used special technology to track people’s eye movements over various web page layouts. Among other important titbits, they found that people looked at text before they looked at images, and concluded how you could craft your headline...
10th July 2008
US scientists have used special technology to track people’s eye movements over various web page layouts. Among other important titbits, they found that people looked at text before they looked at images, and concluded how you could craft your headline...
10th July 2008
Editorial is not advertorial - and that’s well worth remembering. Make up a little song about it, chant it in your sleep if you have to. Whatever it takes. Because it’s the key to grabbing some valuable PR.
Most press releases read something like...
10th July 2008
The age-old saying "It’s all in the eyes" is certainly true in online marketing. Thanks to a team of US researchers, you can pin-point exactly where visitors to your website will look when they hit your homepage.
In other words, you can tailor your ...
10th July 2008
When you're choosing keywords for your website, it’s always tempting to opt for the big ones that just describe what you do. If you sell insurance, you should optimise your site for the word 'insurance', right?
Well not exactly…
Google the word ...
01st July 2006
No two copywriters are the same. So how do you know you're getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery.
The truth is, copywriters range from the great to the not-so-great....
30th June 2006
Google & co use so many factors to rank your website. You may have tried pay-per-click, taken care of your keyword density and honed your web copy. But you'll only make it to the top of the search page if you support these efforts with a focused links ca...
30th June 2006
You've heard the classic formula, AIDA: Attention, Interest, Desire, Action.
But how do you grab attention, turn interest into desire and prompt an action that's sure to get the phones ringing? Here's 20 tips to ease you through the trauma of getting ...
|
