27th April 2008
An advertising copywriter used to be the last thing I wanted to be. Why? Because I used to detest advertising. Part of me still does. This knobbly bit, here, see? You see, I firmly believed that advertising doesn’t sell. But I’d misunderstood the role...
19th January 2007
SEO copywriting for websites is all about writing for spiders, right? Wrong. SEO copywriting’s all about normal copywriting made spider-friendly. And, for those of you puzzling over the spider references - these are the search-engine spiders that craw...
12th January 2007
An advertising copywriter used to be the last thing I wanted to be. Why? Because I used to detest advertising. Part of me still does. This knobbly bit, here, see? You see, I firmly believed that advertising doesn’t sell. But I’d misunderstood the role...
16th August 2006
Copywriters these days are a home-made breed. Once, copywriters were time-served journalists looking for something more creative. Now, any old Tom can put up a website choc-full of copywriting keywords and claim to be a freelance copywriter.
Copywritin...
12th July 2006
SEO copywriting for websites is all about writing for spiders, right? Wrong. SEO copywriting's all about normal copywriting made spider-friendly. And, for those of you puzzling over the spider references - these are the search-engine spiders that crawl we...
