25th November 2009
Copyright (c) 2009 Audrey Burton
To solve procrastination, you must first understand it. By understanding the two main reasons for procrastination, you can then solve the problem!
I have found that the two main reasons people procrastinate are perf...
13th November 2009
Copyright (c) 2009 Audrey Burton
Creating your small business website is a big job. Many entrepreneurs put it off for a long time, or start and stop over and over. It is very stressful!
Then there are those who jump right in - but make big mistake...
19th October 2009
Copyright (c) 2009 Audrey Burton
Sales is a lot of fun, and can be pretty easy. Don't believe me? I think I know what your problem is:
You're too smart for your own good!
There are a few keys to a successful sales meeting. You need to be prepa...
25th August 2009
Copyright (c) 2009 Audrey Burton
To some, it sounds counter-intuitive to give away value in order to sell, but it can work brilliantly!
Here's a perfect and simple example: a food manufacturer pays to give away samples of their new food in grocery s...
18th August 2009
Copyright (c) 2009 Audrey Burton
There is an incredible amount of information on how to do cold calls. I have seen 3, 4, 7 and 8 step processes. While there are similarities, each expert's process is different. Based on my training and experience, I...
01st July 2009
Copyright (c) 2009 Audrey Burton
Bartering for needed business and personal services can be a lifesaver! On the other hand, you cannot pay the rent with massage therapy, new logos and make-up.
When you do any kind of networking, even casually throu...
12th June 2009
Copyright (c) 2009 Audrey Burton
You are fabulous and your clients love you. They can't stop talking about how fabulous you are and they tell everyone who will listen, but your prospects are not hiring you they way they should be.
If you are gettin...
01st June 2009
Copyright (c) 2009 Audrey Burton
I love sales, but it was not always this way. Like you, I have had some bad experiences with salespeople that really affected my opinion.
Fear of rejection is also a common reason for business owners to dislike sale...
23rd May 2009
Copyright (c) 2009 Audrey Burton
If you are a single mom and want to own your own business, there are a few things you need to know before you make the commitment.
First, regarding money, you should have 18-24 months of living expenses available - s...
29th April 2009
Copyright (c) 2009 Audrey Burton
When you first start a business, you have a million marketing ideas! Most of them are great - brilliant even - but exactly how do you do them, and which ones do you do first?
The best marketing tool you will ever us...
01st April 2009
Copyright (c) 2009 Audrey Burton
Time Management is a huge business problem for many small business owners. Often, time management is not even the issue - the issue is task management!
Most of the time, entrepreneurs have too many great ideas - pro...
26th March 2009
Copyright (c) 2009 Audrey Burton
Are you making your sales process harder than it needs to be? Many small businesses over-complicate their process unnecessarily. Here are some steps to make it much easier for you - and for your prospects!
The firs...
02nd March 2009
Copyright (c) 2009 Audrey Burton
Do you enjoy marketing your business? For start-up businesses, it is common to spend 85 percent of your time marketing. So, if you spend 5 hours per week actually servicing your clients, and you realistically work abo...
08th February 2009
Copyright (c) 2009 Audrey Burton
Survival for very small businesses can be very challenging in a recession. We don't have the resources to ride out the storm if we experience a dramatic downturn.
What we do have is the ability to make changes quick...
21st January 2009
Copyright (c) 2009 Audrey Burton
Do you want corporate clients? Do you know *exactly* how to get them? If not, you need a good plan with specific action steps and deadlines.
You may be networking and telling everyone you meet that you are looking ...
