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Barbara Borchert

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Barbara Borchert is Sales and Marketing Manager for Jewels by Park Lane, a direct sales company selling high quality fashion jewelry since 1955. She has a MBA in Marketing Management from DePaul University and has an extensive background in retail buying and field sales.
Joined: 08th August 2006
Articles: 6
URL: http://www.jewelsbyparklane.com
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The Runway Story for Spring 2008

25th September 2007
The 2008 Spring Collections are fresh off the runways of the major fashion centers around the world. And the reviews are beginning to come in as the critics, retail buyers, and fashion writers analyze and critique what they saw on the runways. So, what ...

Creating the Fall 2007 Fashion Story

26th March 2007
The runways are now quiet as the major fashion shows for Fall 2007 have concluded. Fashion buyers and stylists from around the country are busy analyzing the presentations; looking for overall trends, color stories, saleable looks, and hot new items. Wh...

Fashion Jewelry Springs Into 2007

05th October 2006
We are just beginning to see a touch of the wonderful fall colors in our trees, the temperatures have begun to cool, and the children are back in school. All of these signal the onset of the fall season and for those of us who have sought out new clothes...

Are You Wearing Fashion or Costume Jewelry?

13th August 2006
What is the difference between costume and fashion jewelry? Is there really a difference or do we use the words interchangeably? Maybe a better question is should we use the words interchangeably? To find an answer, we first need to go back in time a bi...

Wedding Jewelry in 2006 is Not 1956

08th August 2006
In the past, the wedding gown has always been the only focal point of her special day, but that is now changing. The gown is now just a part of her ensemble. No longer does the bride need to be afraid of using color, or jewelry, or other accessories as ...

Jewelry Will Grab Your Attention for Fall 2006

08th August 2006
For fall 2006, jewelry is hot, bold, classic, gold, vintage, rich, refined, elegant, but the one thing it is not is subdued! It will warrant your attention as a very vital part of the fall fashion story. With the dark, rich color story this fall, make je...
 
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