I was in one of the many Internet Marketing forums I bleong to recently and became engrossed in a discussion thread by a number of Traffic Exchange (TE) owners. The topic of the discussion was, are there too many Traffic Exchanges. First, as backgroun...

In an earlier article, I explained a number of techniques for successfully using Traffic Exchanges (TEs) to promote your product and service websites. Among the most important of those techniques was the use of Splash Pages in the Traffic Exchange surf ...

A rather large number of people in the Internet Marketing sector utilize the services of various Traffic Exchanges. Many of these people will tell you that Traffic Exchanges work for them, while others say they don't. The fact that literally tens of tho...

In 1964 Neil Borden published an article describing the concept of the marketing mix. In that article, Borden described the criteria that are within the control of the marketer, as well as how decisions related to each criterion affect the target market....

My wife and I are both active in the Internet Marketing sector, my wife moreso than I. On occasion, when I reflect about what we have done during the day, I sometimes have to chuckle to myself. As you jump from one item to the next on your "to do" list ...

Using all your marketing and sales skills to entice new customers to your product line or service is a necessary first step toward the long-term success of your business. But it is only a first step. With few exceptions, most businesses must also rely o...

There seems to be a never-ending stream of new scams to hit the Internet virtually every day. One of the more recent additions to this list are the so-called "Randomizers". These are nothing more than a variation of the classic Ponzi scheme, and are bla...

Many years ago, I worked for a small insurance company. Like many businesses, we shut down operations for the Christmas holiday. As it happens, this one eventful year Christmas fell on a Monday. The company also gave their employees the preceding Frida...

Given the sheer number of web hosting providers, making the decision as to which one to go with can become a daunting task. What many people don't realize is that the wrong choice can introduce a "single point of failure" into your otherwise successful o...

One of the hottest topics on the Internet is that of Search Engine Optimization (SEO). There is no question that optimizing your site to the extent possible is an important function. The operative phrase here, however, is "to the extent possible". You can...

A domain represents the unique name assigned to an organization or individual on the Internet. For instance, we are all familiar with names such as google.com, microsoft.com, and so on. A particular name (domain) may only be owned by one person or compan...

A number of years ago a friend came up with a killer product idea targeted to fishermen. It was one of those devices that, when you think about it yourself, makes you wonder why you didn't come up with the idea. I expected my friend to become a rich man...

Domain names can be registered in increments of 1, 2, 5 or 10 years. The domain remains yours AS LONG AS it is reregistered prior to its expiration date. If you let the registration lapse, someone else can quickly register it and make it their own. I h...