Social Media, Social Networking, Leveraging Web 2.0 - it's known by many names and it's all the rage! Let me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you ...

SEO is the foundation of your marketing campaign - at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 ...

Think of the search engines like a child with a short attention span. If they have to crawl through tons of messy code before they get to the body content on your page, there is a chance they will "lose interest" and not continue spidering the page. S...

In order to increase sales and the number of subscribers you get, you want to keep visitors on your site longer. If people leave too quickly they aren't seeing all that you have to offer. Work on keeping people on your site longer and you will defin...

One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings "no longer works." Where it started, I have no idea. But rarely does a week go by when I don't see one or more Internet marketi...

It is time to look at those SEO questions from the folks who need help and guidance. Let's take a read of some of the Dear SEO Drama Queen email, which floods her box every day. Dear SEO Drama Queen: I want a number one ranking for my web site. The key...

I miss the old days....life was simple. Your TV had just a few channels, your phone was attached to a wall, and the computer was cool thing to have for the few who could afford one. But times change, our world changes and technology grows. TV has 200 plus...

With the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that. Previousl...

Here is a simplified view of how the search engine algorithms work: Think of the engines like teachers handing out gold stars (or check marks) for everything that you do well. Google currently has about 200 factors in their algorithms that determine...

Your copy (website content) acts as your sales person -- it is the most important sales tool you have on your website. It's what makes people take action. Here are some tips to improve your copy. Tell the story. Everyone loves stories. Nothing informs...

Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more. To make sure you a...

Driving traffic from PPC (pay-per-click), an email campaign or any advertisement to your home page is a mistake. Sending your prospects to your homepage (which is filled with so many different options) and hoping they take action is a recipe for disast...

I personally have been Tweeting for a few months. But I use the phrase "tweeting for a few months" loosely. I haven't been all that consistent with it, and I definitely didn't have a strategy. I just thought it was kind of cool. Recently I've starte...

Over the Holidays I spent a lot of time reading fairytales with my nieces and nephew. The Little Mermaid and Mulan are the current favorites. It reminded me how nice it is to have something you believe in so unconditionally. To my nieces there is nothing ...

Driving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let's take a look at some of them and evaluate them. Keep...