13th October 2009
Historically speaking, there used to be an idea that certain kinds of marketing tactics were reserved for certain kinds of businesses and brands.
You might have expected a circus company to stage a big to-do in Times Square, for example, but not a home...
07th October 2009
It's time, Ladies. It's time to rule - and rescue! - planet Earth.
Humankind is evolving faster than a hummingbird hula-hooping, and our singular strengths are the headlamps guiding us out of the collapsing mineshaft of "Ye Old Way."
"Women, it turn...
29th September 2009
At a recent Social Media-themed breakfast event for New Hampshire's Greater Manchester Chamber of Commerce, one speaker (Leslie Poston, co-author of Twitter for Dummies) told the assembled audience there were 537 different social networking sites online....
20th August 2009
The professional/personal divide for social networking is a big deal for a lot of people. It's a question we've been asked at just about every single event, presentation, or workshop on social media we've delivered, during in-person networking sessions, a...
16th July 2009
Managing a presence on many social media sites is a challenge we all have as small business owners. But it's not limited to the "little guy." In our work, we've even helped a government agency eliminate redundancy and streamline their social media efforts...
02nd July 2009
What's your worst fear?
Spiders? Speaking in public? Being rushed to the hospital wearing yesterday's underwear?
If you're like most people, whether you admit it or not, it's FAILURE.
And no group knows FAILURE quite like business owners, solo pr...
11th June 2009
If you're a leader, employee, or volunteer of a non-profit or mission-driven organization with limited funding and resources, you've likely said more than a few (million) times you wish there was a way to wake people up, get their attention, connect with ...
17th January 2009
Thinking of ramping up your marketing?
It's a good time for it, especially if cash flow's starting to get a little tight. But if you haven't been marketing for a while -- you could find yourself lapsing into some bad marketing habits.
And if you hav...
14th December 2008
Andrew Carnegie, America's first billionaire, tasked a man named Napoleon Hill with this whopper:
***Discover the universal success secrets shared by the world's wealthiest men.***
(No offense, ladies, this was 50+ years ago, when it was all about t...
10th November 2008
Mindset mistakes - the often accidental, always detrimental goofs we make out of short-sightedness, fear, self-doubt, or sheer habit. These common brain blunders are fueled by an established set of beliefs that probably don't suit us anymore.
Gee whiz,...
25th March 2008
For business owners, lifestyle entrepreneurs, and otherwise savvy professionals, creating content to help get their message, mission, and vision OUT THERE can be daunting sometimes - especially if you don't fancy yourself a "writer" or some other media-pr...
10th March 2008
You: The business owner, the lifestyle entrepreneur, the one with the fire in your eyes and the passion in your belly. You need to get your message, mission and vision OUT THERE.
Your goal: To reach your Ideal Audience, target market, potential allies,...
05th March 2008
Back in 2003, we had a dream:
To escape the constricting cubicles of corporate America, get out of Dodge (or in our case, Los Angeles), and build a business together that could support a family and a lifestyle so we could enjoy both to the greatest ext...
24th January 2008
If you're a small business owner, you know that cash flow is the number one killer of small and microbusinesses. We owners are time-crunched, and the tasks we choose to do at the beginning of a day rarely match up with the list of things we actually did a...
24th July 2007
Ever seen or heard a cheerleading squad do a routine where they spell out the name of their school, and then perform a cheer around it?
Well, here at Epiphanies, Inc., my husband/biz partner likes to lovingly tease me by busting out in a cheer every ti...
