Author Information
Simon Clarke
Member since 10th January 2007
Occupation: Managing Director Simon Clarke has over 15 years of experience as a writer, entrepreneur and business specialist. He is also the founder and Director of the Life Coaching Institute, Australia's leading coach training organization.
Become a Life Coach (www.lcia.com.au)
Coach IQ: the Community for Intelligent Coaches (www.coachingclub.com.au)
Broadcast Your Brand with Coach Radio (www.coachradio.com.au)
Displaying 1 to 15 (of 18 articles)
02nd August 2007
Traditionally, most businesses utilise a marketing approach referred to as a Pillar Approach. A good visual analogy for this approach is a diving board. You can visualise the diving board extending out from a single supporting column. The diving board rep...
02nd August 2007
Developing products should be at the forefront of every coach's mind. Coaches that develop products are significantly more successful than coaches that don't. A product is a packaged and branded educational resource. Your product should be targeted to a n...
02nd August 2007
The beauty and power of the Internet is the leverage you can attain through technology. Technology systems allow you to maintain regular, highly valuable contacts with your prospects for very low investment. This is predominately attained through systems ...
02nd August 2007
A Blog or Weblog is described as an online diary. Modern blogs have derived from early online diaries in which people would keep accounts of their personal lives. Practically, a Blog is more like a ‘self-sustaining’ website which allows people with li...
02nd August 2007
Dun and Bradstreet report that over 80% of businesses fail due to lack of sales. Just as marketing is the backbone of selling; your sales process is the backbone of your marketing. Without a well planned sales process even the best marketing strategies wi...
11th January 2007
In nature, mutualistic relationships are based on the premise that both (or multiple) parties derive a benefit from that relationship. In some ways it is possible to classify the coaching relationship as one of mutualistic nature. Why? The obvious reward ...
11th January 2007
The life coaching field has experienced exponential growth in the last two decades. As the demand for coaching services increases, so does competition between coaches. As such, coaches are increasingly seeking to improve their marketing efforts to attract...
11th January 2007
And the answer is Education-based Marketing. Education-based marketing is simply the process by which you attract and convert highly-qualified clients by giving them what they want - valuable information and advice that solves their problems - and ...
11th January 2007
Are you achieving everything you desire right now?
Goal achievement is essentially determining a desired outcome and establishing a set of processes and accountabilities to assist you attain that outcome.
Yet it’s also very impor...
11th January 2007
Your Unique Selling Proposition (USP)
The glue that connects your brand to your niche, and differentiates you from your competition, is your Unique Selling Proposition or USP.
Your USP is your brands mouthpiece that articulates ...
11th January 2007
If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success.
Aligni...
11th January 2007
If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success.
Knowing y...
11th January 2007
If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success.
Plan f...
11th January 2007
If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success.
The Fi...
11th January 2007
This is one of the most frequently asked questions, particularly by new coaches. Of course, there is no single correct answer. You should do what’s right for you and for your vision of your coaching business. As such it’s critical to stay mindful of y...
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