28th August 2007
Baby Boomers, the “Born to be Wild” generation, are living nearly twice as long as previous generations and they are remaining active. As Boomers are remaining active – they are dealing with the pain from an active lifestyle.
It is impossible to ...
28th August 2007
by Leslie McKerns
The two C’s of marketing can be summed up as Customers and Competition. If you can understand these two elements of marketing, you can be on the way to harnessing the silver bullet to success.
Customers
If you were going to st...
22nd August 2007
by Leslie McKerns--McKerns Development
Love the sport, but hate the pain?
For pain and the sports enthusiast, you are not alone. According to the National Institute of Health, in a two year period adults age 25 and over sustained nearly 2.3 million...
20th July 2007
by Leslie McKerns--McKerns Development
What on earth is killing your time and that of your employees and why isn’t 40 hours a week or even 75 enough? A quick analysis of a worker’s weekday-into-week will reveal the answer.
As an independent str...
14th July 2007
by Leslie McKerns
Summer is in full swing; it’s the busiest season for the construction industry and painful injuries abound. More than 7.3 million people (approximately 6% of the nation’s work force) work in the US construction industry and painfu...
03rd July 2007
by Leslie McKerns
In treating acute or chronic pain, it has long been accepted that physicians had two basic options to alleviate suffering: surgery or pain medication. Now there is a third option--pain alleviating, non-invasive pain management proce...
29th June 2007
by Leslie McKerns--McKerns Development
The future of building technology is here and it’s full of holes. The Swiss cheese exoskeleton shell of COR, the first sustainable, mixed use condominium in Miami, Florida is a hyper-efficient smart skin simulta...
05th June 2007
by Leslie McKerns--McKerns Development
The Wall Street Journal for Entrepreneurs mentions Five Steps for Creating a Business Exit Strategy. Marshall Loeb’s article details the wisdom of John Brown, founder of Business Enterprise Institute, who enco...
01st June 2007
by Leslie McKerns--McKerns Development
When firms seek to sell products, some part of the process makes them wonder if they could benefit from the help of a professional marketing firm. In fact, just recently the following companies came to me searchi...
21st May 2007
by Leslie McKerns--McKerns Development
There is a definite marketing cycle, and knowing when you should market can mean a dynamic payoff. You need to be aware of the marketing cycle in your industry, so that you can know when to market.
To make t...
21st May 2007
by Leslie McKerns
With the advent of managed care, more patients are seen in shorter amounts of time and the amount of one-on-one time with the doctor seems to be on the verge of evaporating. Escalating pressures on the physician and the medical staff ...
21st May 2007
You are in pain and need to know what to expect in your first pain management visit. Behind your concern is the unspoken question—will it hurt?
Pain Management physicians are medical doctors first and pain management specialists second, so chances a...
06th May 2007
by Leslie McKerns
Whether you are a new business, an Internet startup or an established business, you will need to market your business and create revenue streams to keep your business alive, healthy and growing.
As a strategic business development...
07th April 2007
by Leslie McKerns—McKerns Development
In this article I’ll share the top five marketing mistakes and how to avoid them. As a strategic business development, PR and marketing expert, I am often called in to set up a marketing plan, media plan and a ...
07th April 2007
By Leslie McKerns—McKerns Development
As a branding expert, companies often come to me asking, what can I do to increase my firm’s name recognition? So, what can a company do to increase name recognition? Here are twenty-five (25) ways you can begi...
