What could be your easiest and most profitable promotion may be lying there, right under your nose. It seems that nearly every small business owner I talk to is constantly looking for new customers. Despite the fact that more emphasis should be put on ...

When it comes to marketing and growing a business, entrepreneurs tend to get stuck as to what they should be doing next to reach their yearly goals and objectives. They go from placing ads, to using coupon books, maybe some yellow page space, possibly eve...

Holiday shopping season is now in full swing are you doing everything possible to make the last month of your year the best? Right now is when you need to be out there in front of your clients noses showing them exactly why they should shop with you ag...

Sorry about this rant... but it happened to me this weekend and I feel I must. Saturday morning, the first call came in. "WHAT HAPPENED TO MY WEBSITE?" the client asked. I went to their site and instead of the usual webpage; there was a black pag...

Last night I was watching the local news, and amidst all the typical doom and gloom stories the media loves to share, there was a fascinating interview that took place. The Royal Canadian Mounted Police (RCMP - the way-over-made-fun-of guys in red with...

A client of mine emailed me the following question, which opens up the discussion around "who are you targeting... and why?" Keep in mind, this is for a photographer not your typical corporate/government sales environment. Question: "I can see the pow...

This weekend I attended a local Glazer Kennedy Inner Circle meeting. These are localized chapters of the Dan Kennedy/Bill Glazer marketing and advertising team. A diverse group of all industries and all levels of expertise in the direct response market. ...

Just today, I received an invitation in my email announcing an open house, from a lady that helps you find your life destiny. Moving to a new location is always exciting for you the owner... but what does it mean to your customers? What is in it for...

Skepticism is a part of life and business. People don't trust you at face value it is completely up to you to earn their trust. I hear it ALL THE TIME. Excuses why it won't work for them... because their business is "different". They tried it before a...

No matter what your religious beliefs or background, seeing one of these ads causes you to stop momentarily. Step #1 accomplished (get them to stop and read what you write) Then, they do the most brilliant thing they could they stir up the biggest c...

A classic problem that every business will face. You slave away - hours and hours of blood sweat and tears put into your marketing campaign. The big day comes... and a good old WHACK upside the head! It just isn't doing what it supposed to do. I ...

You may have heard of an ad that ran 65 years ago with the headline: "Hand Woven by the Mountain People of New Mexico" New Christmas Patterns in these unique ties. Wearers say an exceptional value. Sold only direct from weavers to you. It was a o...

Previously I mentioned that I am doing work in the marketing to the affluent market. Homes, condos, resort properties... pretty well anything that is targeted at the top 3% of buyers. And I also put out a request for information on any high end market...

The one negative/funny experience that my wife Kari and I had in San Fran happened to be our "romantic dinner night". We were highly recommended to dine at Cafe Kati in the Pacific Heights Area. A quaint little restaurant with eclectic taste, narrow...

1.Create a great USP - something that stands out and tells your clients why you are not only the best choice, but the only choice in their purchasing decision. 2.Keep it simple. Can a grade 8 read and understand what it is you are saying in your promo...