The most confusing part of purchasing a car at a dealership is dealing with your trade. It's sometimes hard to get a valid response to the query, "What are you giving me for my trade-in?" Most of the time, it’s not a scheme by the dealership to be m...

When the negotiations are done, most consumers relax when buying a car. The hard work is done. The hard sell is over. It’s time to celebrate a victorious purchase of a new or used vehicle. Most consumers don’t realize that the true hard sell is ...

The end of the world is near. The first sign was the influx of the "sensitive man." Then came the man-purse. Recently, male skin-care products, MANicures, and male waxing have cut through the testosterone and invaded into a world once dominated by footbal...

New car smell can be added to a used car. Rebates and discounts can make a new car priced like used. There are many different opinions on the advantages and disadvantages of buying a new car. There are just as many opinions regarding used cars. The ...

There is one word that car sales managers try to embed into their salespeople. “Control.” Control the deal, the customer, the situation, the tempo – everything. During the glory days of car sales before the Internet destroyed everything, de...

Many factors must be taken into account when choosing financing options for new cars. The way a person drives and makes purchases are a couple of the factors, but financing incentives, interest rates and lease end values are important as well. The sum o...

Reading this means you’re smart enough to find information before going to the dealership. Keep an open mind. Some of these tactics may seem offbeat, but they will save you money. --- (1) Plan for Eight, Hope for Two Many people claim to be able t...

Whenever people trade in their vehicles at a dealership, a good salesperson always asks, “Why are you trading this in?” There are various answers, of course, but one of the most perplexing responses is, “It’s not really what I wanted.” It be...

This article is intended solely for unscrupulous car salespeople. If you are an honest car dealer or a consumer, please do not read any further, as you will most likely be insulted. For those of you salespeople who are ready to manipulate your custome...

Four-Square. It’s one of the most common car deal worksheets used today. It’s been around since the 80s. It’s designed to rip customers off. How? Normally, the 4 numbers in the squares do not directly include the only one that is important: Tra...