Author Information
Paul Ashby
Member since 05th April 2007
Occupation: Writer Interactive "Events" Having worked in advertising with; Leo Burnett in Chicago;Lintas in South Africa as well as the local O&M agency I realised that advertising did not do what it claimed i.e. increase sales!
Developed Interactive Marketing Communications and produced Interactive "Events" in Australia;Japan;Singapore;USA;UK I also wrote and produced the worlds' first regularly scheduled interactive TV Gameshow sponsored by P&G on Channel & Manila Philippines.
Displaying 1 to 15 (of 69 articles)
27th November 2008
But what they don't yet realize is the fact that by the very nature of advertising it has always been thus! If today's TV buying is the model for the future advertisers are in trouble. Virtually all parties involved -- marketers, media buyers and the medi...
27th November 2008
Are we at all surprised that the current advertising crisis has come this far? Let's be honest: the warning voices have been around for a long time, the fact that these warnings were consistently ignored has now brought about the near collapse of the sys...
12th November 2008
Are we at all surprised that the current advertising crisis has come this far? Let's be honest: the warning voices have been around for a long time, the fact that these warnings were consistently ignored has now brought about the near collapse of the sys...
04th November 2008
But what they don't yet realize is the fact that by the very nature of advertising it has always been thus! If today's TV buying is the model for the future advertisers are in trouble. Virtually all parties involved -- marketers, media buyers and the medi...
02nd July 2008
Whilst experimenting with social networks, user-generated content and on line video, marketers appear content to view games as little more than another advertising platform. The untapped potential of game playing lies in their ability to tell stories, th...
25th June 2008
And it most certainly isn’t a case of "You pays your money and you gets your Choice" So many billions of dollars/pounds are spent on television advertising that a lot rides on making the right commercials and providing some sort of real accountability....
21st June 2008
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of...
21st June 2008
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of...
21st June 2008
The £500,000 Honda waste of money on “live” television advertising is perhaps, the final straw in the acceptance of advertising as a means of “communicating” with consumers.
Our unwillingness to admit to the huge failings of advertising are re...
20th June 2008
The most dramatic and disturbing period in modern media history is clearly present, yes, actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing consultants must adapt to a fundamentally different w...
09th June 2008
The £500,000 Honda waste of money on “live” television advertising is perhaps, the final straw in the acceptance of advertising as a means of “communicating” with consumers.
Our unwillingness to admit to the huge failings of advertising are re...
22nd May 2008
…I can’t imagine!
A recent article on the state of television said “Surely a fine of £6 million isn’t going to prevent ITV from cheating and lying to viewers” It went on to say “But nothing will change, TV by its very nature is deceptive a...
14th May 2008
The substantial revenue generated by the broadcast and cable up front is more a result of long-standing process than logic. The billions of dollars/pounds/yen generated for the broadcast and cable networks persist on this imprecise practice of guarantee...
14th May 2008
... of the advertising industry!
The substantial revenue generated by the broadcast and cable up front is more a result of long-standing process than logic. The billions of dollars/pounds/yen generated for the broadcast and cable networks persist on ...
08th May 2008
Clients and their brands risk alienating consumers by running TV-style ads before and after Internet TV programs, according to research.
The majority of commercial broadcasters rely on pre- and post-roll ads to generate revenue from video-on-demand pla...
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