26th February 2008
All right. So you’ve written a marketing brochure (or some other promotional piece). Now what? If you’re smart, you’ll make the most of what you’ve created by hiring a professional graphic designer who can help you “package” it. Without the r...
26th February 2008
When it first appeared on the horizon, the story was a category 5 hurricane with the potential to cause serious damage. By the time, it made landfall, it was more like a weak tropical storm. All because this U.S. retail chain asked the tough questions.
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26th February 2008
Ever sit open-mouthed in amazement while reading a news story? Ever get so irritated that you hurl pillows at your television? If so, you’re not alone.
“We’re all tired of the teasers, of the stories that go nowhere,” says Gerard Braud of Gerar...
25th January 2008
The chicken or egg – which came first?
That old saw (paraphrased, of course) applies equally well to investment management consultants. Which comes first? The clients or the practice?
Your immediate reflex may be to say . . . the clients. And...
25th January 2008
White papers are an excellent way to showcase your company’s abilities and to prove to prospective clients that you can solve their problems. These documents – first used by governments to argue for policy decisions – are natural vehicles for busine...
25th September 2007
“Can a marketing brochure bring in business?” That’s one of the first questions I’m asked when I talk to corporations and business owners about their promotional efforts. The answer, of course, is: “Yes and no.” No, because a brochure cannot r...
25th April 2007
The answer better be “GREAT!” If not, you have a serious marketing problem. Opportunities abound for financial advisors who are willing to be aggressive, provide leadership, and earn trust. It is critical to make certain that people know about YOU.
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