You’ve heard it before: the basis of your marketing should answer the question from your potential buyer: “What’s in it for me?� It’s the truth. You yourself don’t visit a website or look at a product unless there is a clear benefit for yo...

I talk a lot about how times, they are a changin'. It's inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and th...

I've always been a big proponent of press releases. They're short, simple, and to the point. But lately I've been asking myself if they're relevant in a world where journalists are bombarded with releases and there are thousands of releases online at any ...

Advertising can be mundane, but it doesn’t have to be. Now and then I come across an ad that just makes me stop and admire it. For example, there was a series of Parisian Heinz Ketchup ads that featured photos of food made of cardboard. The idea was tha...

We hear a lot about “old� marketing and “new� marketing. When you lay them side by side, it’s amazing how strikingly they contrast one another. Which school do you belong to? “Old� Marketing • Advertisers had control • Results driv...

This is a previous post from my blog, www.eggmarketingblog.com. As an entrepreneur, you wear many hats. If you’re like me, you handle sales, billing, accounts payable, marketing AND the product (in my case, writing). Why do we do this? Partially beca...

Is it safe to assume that your marketing strategy sucks, since you’re reading this article? You have one advantage over the competition: you’re reading this article. As a business owner, I know it’s hard to stay on top of so many things, but don’t...

So you own a small boutique in a small town. Or you’re a doctor. Or you run a produce shop. You think marketing online is for people who have customers nationwide. You couldn’t be further from the truth. More people are throwing out their hefty pho...

If you’re online at all these days, you probably hear a lot about Web 2.0. Marketing 2.0. is the counter to the latest engaging tools of technology. Here are five characteristics of Marketing 2.0: • First, it is interactive. No longer are we forced...

Marketing. Public Relations. Advertising. Branding. You’ve probably heard of all of these, but aren’t sure what the differences are. In truth, they overlap a lot. The lines are often blurred among them. Let’s order them in terms of blatancy t...

This is a previous post from my blog, www.eggmarketingblog.com I have an MBA, so of course I can rattle off the elements of marketing mix. Okay, I lied. Let me drag my marketing book out from under the futon, rescuing it from rabid dustbunnies. To...

This is a previous post from my blog at www.eggmarketingblog.com On a road trip recently, my family stopped at a Ruby Tuesday restaurant. I don’t have any particularly strong affiliation to the restaurant. To me, it’s a lot like Chili’s and Apple...

This was a post from my blog, www.eggmarketingblog.com. If you’re not getting the business you want, and you’re constantly discussing marketing to no avail, your marketing strategy sucks. Here are some clues to look for: 1. You don’t have a ma...

Fellow entrepreneur author Steven K. Gold, in his book, Entrepreneur’s Notebook: Practical advice for starting a new business venture, says that his father told him the worst mistake anyone can make in business is to be in the wrong business. I couldnâ€...