28th September 2007
If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will never succeed. That's the bad news. The good news is that it is very easy to create and build trust in your online visitors. Bel...
29th August 2007
There is a debate raging on the internet at the moment, about whether the move by some of the major national newspapers in the US, away from subscription to a free, advertising driven business model, is a signal that the days of paid content is over.
T...
31st July 2007
The Internet is the single greatest research resource that has ever existed. However, whilst it has solved many of the issues of getting access to information, it has created new issues that have to be addressed. Probably the biggest of these is informati...
31st July 2007
I was chatting to a veteran print publisher, who had been producing magazines for over thirty years.
He shook his head in despair, as he told me that every year he sees new magazines hit the newsstands with the publications' titles placed vertically on...
30th July 2007
In the online world, when a shopper starts the purchase process, but does not complete it, it is referred to as "abandoning the shopping cart". The purchase could be for a product, service, subscription or any other transaction, where an individual has t...
11th July 2007
Every day, new and exciting ways of making money are emerging on the internet. Many create opportunities for you and I that didn't exist even a few years ago. With a bit of creativity and entrepreneurial enthusiasm, you can create many additional revenue ...
30th June 2007
If you are planning on starting an online magazine, this checklist of features will help you ensure that it is built on strong foundations. Simple feature omissions at the beginning can lead to time-consuming and costly updates later on.
Feature #1 ? E...
29th June 2007
Most print publishers want to expand their businesses online. Some already have websites, whilst many others plan on launching them soon.
However, to be successful, traditional publishers must understand the differences between the two mediums.
Most...
16th June 2007
The internet has changed marketing forever.
If used well, the internet is a marketer's dream, enabling them to directly reach their customers. If misunderstood and used incorrectly, it can severely damage or even destroy a company.
The marketing dep...
10th June 2007
After all, the most common reason for people to start their own businesses is to allow them to take control of their lives and find a better work-life balance.
How much Much is your Your Time Worth?
Let's say you want to earn ?30,000 / $50,000 per y...
08th June 2007
In the not too distant past, the stock photo image market was an expensive and confusing place to source images.
A handful of large photo stock companies dominated the market and fixed the prices out of reach for small website owners.
This situation...
08th June 2007
Before I get started, it is worth defining social media. It has become a widely used and abused term that means different things to different people.
My definition of social media is:
'online technologies and practises that people use to share their...
