18th May 2005
"The other night I ate at a real family restaurant. Every table had an argument going."
One of the biggest obstacles to personal and career success is anger. When we fail to control our anger, we suffer several blows:
Anger impedes our ability to ...
18th May 2005
Elsie is a food production manager. She works hard. She focuses her energy. She brings out the best in her staff, and they love her for it. Her department is the most productive in the company.
Everyone thought Elsie would become the new vice presiden...
18th May 2005
Somewhere in the land of low self-esteem and battered body-images ...
After years of terrorizing the countryside, hunting deer, poaching livestock, killing game, Tiger grew long in the tooth. Finally, he knew it was time to retire. So he packed his ba...
18th May 2005
I kick off my keynote workshops with the following question:
After the gold medal winner, who is happier at the Olympics?
The silver medal winner
The bronze medal winner
Then I draw out responses from the audience. Some pick the silver meda...
25th January 2005
By David Leonhardt
The water purification salesman had been talking to us for what
seemed like hours. During a lull in his monologue, I asked if he
had a website.
"Yes. In fact, we are the only independent distributors of this
product who do...
08th January 2005
By David Leonhardt
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Ye...
08th January 2005
By David Leonhardt
"Cindy, where's that local news story? I need it yesterday!"
"Coming right up, boss. I'll have it to you soon," Cindy shouted back.
"Yesterday isn't soon enough!"
Cindy clicked on her screen. "You have mail." She looked at...
08th January 2005
By David Leonhardt
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"
I can't promise you gazillions, but there are a few things you should do to make it ...
08th January 2005
By David Leonhardt
Post-Florida Google Pulls Back the Fig Leaf
One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines , is whether I amended it to include post-Florida Google. "Florida" is the code name ...
08th January 2005
Three things you should NEVER do
(even if some slick-talking "expert"
tells you it will cost you only $499
and will guarantee you gaggles of customers)
A webmistress asked me recently how much I would charge to optimize her site for the search engines...
08th January 2005
By David Leonhardt
Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some gr...
08th January 2005
By David Leonhardt
(Will your website be ready, or will you be playing catch-up six months too late?
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from...
08th January 2005
By David Leonhardt
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
Be bold. Use the tags around...
08th January 2005
By David Leonhardt
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Suppose furth...
