Online advertising is the buzz word now-a-days amongst advertisers and businesses trying to appeal to masses and it ought to be, with 1.14 billion people worldwide having access to the internet and number continuously growing day by day, online advertisin...

In December 2006, 6.7 billion searches have been made in sites such as Google, Yahoo and MSN. Millions of people use these search engines for all kinds of information needs. As a result, PPC ...