Take a trip to the movie theater. When walking outside of the building you’re likely to be confronted by a row of movie posters. Each one lets you know what movies are showing along with the times, but what you’re really going to be looking at is that...

Are you an aspiring entrepreneur? Are you already in business for yourself, but are looking for a relatively inexpensive area in which to expand? Do you want to start a home based business that you can do without quitting your regular job? If any of th...

Most companies, even small businesses, have occasion to attend a trade or industry show. Ordinarily, these shows and conventions are held in very appealing locations. For that reason they are a popular event among sales staff. Many reps view them as a goo...

It isn’t always just about the service. When I go into a store I expect the service to be good. I’m not always right about that, but I still expect to get good service. After all, that’s the least the store can do. If they aren’t willing to eve...

It isn’t always just about the service. When I go into a store I expect the service to be good. I’m not always right about that, but I still expect to get good service. After all, that’s the least the store can do. If they aren’t willing to eve...

If you’re familiar with Sun Tzu’s “The Art of War” you have already heard the advice, “Know your enemy and know yourself and you can fight a hundred battles without disaster.” Bear with me, I’m not endorsing you take up sword against you...

First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i...

First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i...

As another summer rolls around all those teenagers are going to be getting ready to start up their summer jobs to make money. If you have teenagers of your own you’re likely going to be watching the process. Not all teenagers are going to prefer the ...

If you plan on running a business be prepared for it to involve every part of your life. Starting up and maintaining a business is by no means an easy feat and can be very time consuming. This is especially true when it comes to marketing your business, a...

Business brochures are a great marketing tool – they can appeal to both readers and skimmers; they’re portable; and they’re generally colorful, which keeps people’s attention. They’re also cost-effective when compared to other advertising techni...

You may think that you want a different advertising flyer every time you want to promote your business. But what about brand identity? If you keep changing your flyers for every event, no one will recognize it’s you. If your store always has the same ki...

ROI are three letters which represent the key metric for analyzing any marketing idea. ROI stands for return on investment. Let's assume you invest $10,000 in a given marketing project. Coming back out of that project is $15,000 in sales. Hence, the ROI i...

Given how long it’s been around, it seems foolish to think that postcard marketing is a thing of the past. Yet a lot of companies often seem to express this very opinion. Perhaps because it’s so old of a strategy it no longer applies to our modern tim...

Do you know what your customer wants? Are you sure? You may think you know, but instead of assuming, you should ask questions to find out what your customer really wants. Oh, and after you ask the questions, be sure to listen! Here are some ways to enh...