Are you an aspiring entrepreneur? Are you already in business for yourself, but are looking for a relatively inexpensive area in which to expand? Do you want to start a home based business that you can do without quitting your regular job? If any of th...

Most companies, even small businesses, have occasion to attend a trade or industry show. Ordinarily, these shows and conventions are held in very appealing locations. For that reason they are a popular event among sales staff. Many reps view them as a goo...

It isn’t always just about the service. When I go into a store I expect the service to be good. I’m not always right about that, but I still expect to get good service. After all, that’s the least the store can do. If they aren’t willing to eve...

If you’re familiar with Sun Tzu’s “The Art of War” you have already heard the advice, “Know your enemy and know yourself and you can fight a hundred battles without disaster.” Bear with me, I’m not endorsing you take up sword against you...

First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i...

As another summer rolls around all those teenagers are going to be getting ready to start up their summer jobs to make money. If you have teenagers of your own you’re likely going to be watching the process. Not all teenagers are going to prefer the ...

If you plan on running a business be prepared for it to involve every part of your life. Starting up and maintaining a business is by no means an easy feat and can be very time consuming. This is especially true when it comes to marketing your business, a...

Business brochures are a great marketing tool – they can appeal to both readers and skimmers; they’re portable; and they’re generally colorful, which keeps people’s attention. They’re also cost-effective when compared to other advertising techni...

You may think that you want a different advertising flyer every time you want to promote your business. But what about brand identity? If you keep changing your flyers for every event, no one will recognize it’s you. If your store always has the same ki...

Given how long it’s been around, it seems foolish to think that postcard marketing is a thing of the past. Yet a lot of companies often seem to express this very opinion. Perhaps because it’s so old of a strategy it no longer applies to our modern tim...

When television shows want to show someone buying from a company or person that’s questionable, they generally show a scene where a customer buys fake brand name items from an alley or out of the back of someone’s car. These sellers are not credible. ...

If you want to get your advertisements directly into the hands of the consumer, direct marketing is going to be the most effective strategy. However, direct marketing can carry with it a certain amount of uncertainty if you don’t know how to properly me...

For the small business owner, the risk is always there that people won’t view you as a true professional. This becomes even more of a concern for those working out of their home. By nature, a small business carries with it an element of risk the larg...

Life is a series of repetitions. Every year there is going to be a spring followed by a summer. Every year there are going to be children building snowmen in the winter and there will be people going water skiing in the summer. Each year the new summer...

Even if you think you can’t afford to spend any more time and energy toward your marketing campaign, you need to set aside time to gauge the effectiveness of your marketing pieces. Marketing doesn’t end after you mail out your full color postcards and...