24th July 2007
The Gold Feature MRD Technique
In a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and usef...
24th July 2007
Leveraging Google™
Optimize your site so that new customers will find you
Can potential new customers really find your company and products on the web?
Imagine that you are one of your own target customers, and that you haven't heard of your company ...
17th July 2007
The media is full of reports of tech companies going offshore for their software development and support capabilities. While this is a real phenomenon that is happening, and the dollar cost savings can be compelling, there are several downsides that don't...
14th July 2007
How to turn features into compelling benefits that matter to customers
One of the most common trap the marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Featur...
20th June 2007
I had an experience with a product this week that was so far off base I decided write about Product Promises.
A product promise is the implied commitment made to customers by a company. It embodies everything that the company, brand, marketing, feature...
20th June 2007
Getting Product Managers Up To Speed with New Software and Processes
For many of the functional groups in high-tech companies, new versions of software and the training they require is something that is built into their way of thinking and planning. Ne...
20th June 2007
Prioritizing Features In Your MRD
When working as a Product Manager with an engineering team one of the biggest challenges you face is prioritizing what features are critical to include in your next product release. One of the most popular techniques f...
20th June 2007
Marketing Courage - Having What It Reality Takes
Sure you have a great product idea and the guts to build it, but do you really have a realistic picture of what it is going to take to bring it to market? Since we work with many startups (and also with ...
