31st October 2008
Marketing and sales go together like peanut butter and jelly: while separately both are good, when working together they create something great.
A company relies on both its marketing and sales departments in order to operate a successful business. Mar...
22nd August 2008
Software is designed to make our lives easier. Spreadsheet software helps us to stay organized. Email software helps us to communicate. Software programs can even help you pick out your next hairstyle.
Demand generation software is supposed to make lea...
24th July 2007
If your goal is to make Google richer with no gain for your yourself, then stop reading. You don't need to worry about landing pages or conversions. But if your goal is to grow your own business using search, then you must pay as much—or more—attentio...
20th July 2007
So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are aski...
01st July 2007
Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.
What causes th...
