30th March 2008
Streaming audio has a variety of uses that can help you win more customers and increase your profits.
Some of the most powerful ways you can use streaming audio on your site are for:
Welcome Messages
A personal introductory message about yourself...
24th February 2008
In the past, audio was typically used on websites as background music to increase the "WOW!" factor, but it didn't really help in communicating with customers.
These days it's a different story. With broadband becoming ubiquitous and streaming audio te...
22nd February 2008
Even if you're a genius in directing traffic to your site, traffic alone won't make you any money.
If your visitors leave without making a purchase, your traffic is as useful as a fork is to eat ice cream. And unfortunately, only a very low percentage ...
21st February 2008
An effective headline should be well integrated with your website's focus and allow you to direct the eyes of your customers to where you want them to go. When it comes to creating a headline that demands attention, there is no set formula. But here's wha...
20th February 2008
Pay-per-click (PPC) advertising is the single most powerful direct-response marketing tool that has ever existed.
For the first time ever, any business can directly compete with the world's largest brands to acquire targeted traffic. While PPC advertis...
19th February 2008
When you want to write a great copy you have to keep these three rules in mind:
1.don't make your copy look like an ad
2.grab and hold attention
3.take action
We are going to start with rule number 1:
Rule 1: Don't Make Your Copy Look Like an A...
19th February 2008
Don't make the mistake of hacking together a sloppy site. Good site design is easy and will allow you amazing flexibility to test and implement future ideas and strategies.
What is good design?
It's got nothing to do with fancy graphics, flash anima...
18th February 2008
One of the biggest fears people have about offering a free course or free sample chapters of their online product is that this will cannibalize their actual sales.
This was certainly our fear too when we first started adopting this strategy. But we soo...
07th February 2008
One of the easiest types of products to sell online is an informational product.
Just about anything you have expert knowledge on can be developed into a guide and sold online. Unfortunately, the vast majority of people selling informational products o...
06th February 2008
If you aim to establish your site as a serious ecommerce player, here are 3 things you need to do:
1. Create and put up a privacy policy.
2. Process orders on a secure server.
3. Get 3rd party verification to increase credibility. Each is easy to do ...
06th February 2008
There are 4 ways to establish trust with good customer service. If customers know they can trust your sales process, you'll get more sales.
This is what you need to do:
· Offer free services such as trial periods, free downloads or free lessons.
Â...
04th February 2008
People trust other people more than websites. One of the biggest things that turn off people from buying online is the lack of human interaction and personality.
As said before, pictures of the author behind an ebook, the manager of the online store or...
04th February 2008
The last time we've identified 4 key areas where you can build trust on your site. We'll show you how to implement trust-building techniques in these 4 areas.
The areas to focus on are:
1. Transparency:
2. The Human Touch:
3. Customer Care
4. Priva...
02nd February 2008
Making the very first purchase from a site you've just stumbled across can often be a very emotional experience. The excellent copy, hard-hitting benefits, and free demo you loved have compelled you to own this wondrous product.
But at the same time so...
02nd February 2008
Why Merchants Fear the Dreaded Guarantee
The same psychological principle of the fear of loss that causes buyers to hesitate on making a purchase causes merchants to often be reluctant to offer a guarantee.
What the merchant fears is having to act o...
