18th December 2004
Accepting Payments Online: Merchant Accounts vs. Third Party
If you want to sell online, you need to be able to accept credit card payments. The traditional way is to open a merchant account. However, opening a merchant account is expensive, especiall...
18th December 2004
Website Navigation: The Shopping Mall Analogy
Your website's navigation tools and techniques should basically give users the answer to three questions:
Where am I?
Where have I been? and
Where can I go?
To better explain how to answer those q...
18th December 2004
Web Space or Bandwidth: Finding the Right Balance
Before you choose a hosting plan, there are many things to consider. Two of the most important are the Web Server Space and the Data Transfer Allowance (also called bandwidth) that you will need. Web h...
18th December 2004
Google Cracks Down on the SEO Industry
As this week comes to a close, there is no doubt that the most significant development in the Internet marketing world was Google's latest update and algorithm change, undergone around the third week of November, ...
18th December 2004
Google AdSense Program Review
Google AdSense, Google's advertising program that lets webmasters display ads from Google's extensive list of advertisers, has taken the Internet by storm. Through this successful program, unobtrusive text-based ads are se...
18th December 2004
Cascading Style Sheets Basics
If you're not a web designer, but have nevertheless experimented with HTML or popular editors like FrontPage to try to build a website, if you didn't use cascading style sheets you probably came across most of the common p...
18th December 2004
Link Anchor Text and Search Engine Optimization
For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact...
18th December 2004
Get Your Branded Email Address Even Without a Website
If you own a small business and don't have your own domain name, you are probably still using the email address provided by your Internet Service Provider (ISP) or one of the free email services on ...
18th December 2004
Understanding Your Website's Traffic Statistics
If you want to know how much traffic is coming to your site, which pages are bringing the most traffic, where are your visitors coming from, and when is traffic coming in, you just have to analyze your w...
18th December 2004
Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the...
18th December 2004
How to Create Good Custom '404 Error' Pages
When visitors to your site misspell your URLs, or follow broken links to your pages, their browser will display a '404 Error' page that will tell them that the page they were trying to access does not exist. ...
18th December 2004
Goggle PageRank™ 101
PageRank™ is Google's proprietary system for ranking web pages according to importance. PageRank (PR from now on) is a grade (on a scale from one to ten) that Google gives a page after performing a series of elaborate calculations...
18th December 2004
How to Increase Your Newsletter Subscription Rate
You've finally launched your free newsletter. You've put together the content, found a good mailing list host, and have listed your newsletter in all the ezine directories you could find. What else can ...
18th December 2004
Do-It-Yourself Search Engine Optimization
PART I: KEYWORD OPTIMIZATION
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in...
18th December 2004
Adding Search Funtionality To Your Site
Having your very own search engine for your site will enable your visitors to quickly and easily find just what they are looking for, without having to navigate through numerous menus or wade through long lists o...
