Bill Willard

Don't Be Taken In By Unauthorized Insurance Entities!

By: Bill Willard Insurance fraud costs consumers—businesses included--an additional $1,500 per year in increased premiums. In fact, it can inflate premiums by as much as 30 percent -- National Insurance Crime Bureau Small-business owners often... Read >

CRM -- Turning Customers Into Clients

By: Bill Willard Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business a climate like that is expensive, and often unrewarding. As Barry Stamos points out in "'Be... Read >

Be Careful What You Write

By: Bill Willard A small-business owner is someone who runs his own company, but a small business owner is always a shrimp! Along with incredible conveniences, email communications come with a major pitfall: People are getting careless about t... Read >

"Why You?" -- Professional Identity Branding

By: Bill Willard You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be ... Read >

What a Ghostwriter Can Do for You

By: Bill Willard What a Ghostwriter Can Do for You. Trust and credibility are vital in creating consumer confidence. Promotional books and articles with your byline are the best kind of confidence-building free publicity, producing results rivalin... Read >