Lee Traupel

Google's Groundbreaking AdWords Select™ Program

Google's Groundbreaking AdWords Select™ Program One of the absolute best online marketing processes available to any business today is Google's AdWords Select™ advertising program. It produces immediate results within minutes after being setup, drives... Read >

Driving qualified traffic using Directories

Driving qualified traffic using Directories Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submi... Read >

Marketing Trends from the Digital Frontlines

Marketing Trends from the Digital Frontlines The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour: 1) Publishers are finally starting to charge for b... Read >

Surviving the Digital Economy Meltdown!

Surviving the Digital Economy Meltdown! "Dying isn't hard for men like us, when every everything around you has been butchered or slaughtered….living is what's hard." Clint Eastwood to Chief Ten Bears in "The Outlaw Josey Wales" The bloom is off ... Read >

Has your Design Firm Run Amuck with your Web Site?

Has your Design Firm Run Amuck with your Web Site? What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck – we're building web sites that may dazzle the senses, but don't really c... Read >

Branding on the Web is like Mining for Fools Gold

Branding on the Web is like Mining for Fools Gold I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" ... Read >

Winning the Search Engine Wars!

Winning the Search Engine Wars! Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with... Read >

Finally – New Spam Prevention Product that Works!

Finally – New Spam Prevention Product that Works! Businesses and consumers are drowning in a never-ending deluge of Spam (junk mail) – according to reports just released by Quris, Inc. Spam has increased 450% from June of 2001 to now. Furthermore, 70%... Read >

Achieving Tangible Results via Search Engine Marke

Achieving Tangible Results via Search Engine Marketing Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and m... Read >

Fast Forwarding your Business with Instant Messagi

Fast Forwarding your Business with Instant Messaging Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily... Read >

Maximizing ROI via Web Site Traffic Analysis

Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent "golden age" of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resou... Read >

Creating Effective Opt-in E-Mail Campaigns

Creating Effective Opt-in E-Mail Campaigns Its been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is proj... Read >

The Shifting Marketing Landscape!

The Shifting Marketing Landscape! Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in ... Read >

E-Mail Newsletter Marketing Essentials

E-Mail Newsletter Marketing Essentials If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate tech... Read >

Raising Capital in Today's "New Economy"

Raising Capital in Today's "New Economy" We've helped a number of clients develop business plans and raise capital from "angel" investors, corporate entities and venture capitalists during the last 6-8 years. It's always a daunting process that can be... Read >