14th December 2004
New Realities for E-Mail Marketing
Spam e-mail is no longer the mild irritant it once was – it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minu...
14th December 2004
Speed Kills on the Web!
I only have to point to the 645 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And, these were companies who burnt through sign...
14th December 2004
Marketing Maxims for Today's Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.
1) Don't stop advertising because t...
14th December 2004
Google's Groundbreaking AdWords Select™ Program
One of the absolute best online marketing processes available to any business today is Google's AdWords Select™ advertising program. It produces immediate results within minutes after being setup, drives...
13th December 2004
Driving qualified traffic using Directories
Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submi...
13th December 2004
Marketing Trends from the Digital Frontlines
The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour:
1) Publishers are finally starting to charge for b...
13th December 2004
Surviving the Digital Economy Meltdown!
"Dying isn't hard for men like us, when every everything around you has been butchered or slaughtered….living is what's hard."
Clint Eastwood to Chief Ten Bears in "The Outlaw Josey Wales"
The bloom is off ...
13th December 2004
Developing a Winning Ecommerce Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $9.9 Billion in the next three m...
13th December 2004
Has your Design Firm Run Amuck with your Web Site?
What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck – we're building web sites that may dazzle the senses, but don't really c...
13th December 2004
Branding on the Web is like Mining for Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" ...
13th December 2004
Winning the Search Engine Wars!
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with...
13th December 2004
Finally – New Spam Prevention Product that Works!
Businesses and consumers are drowning in a never-ending deluge of Spam (junk mail) – according to reports just released by Quris, Inc. Spam has increased 450% from June of 2001 to now. Furthermore, 70%...
13th December 2004
Achieving Tangible Results via Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and m...
13th December 2004
Fast Forwarding your Business with Instant Messaging
Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily...
13th December 2004
Maximizing ROI via Web Site Traffic Analysis
We are clearly well past the innocent "golden age" of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resou...
