30th November 2005
One of the most frustrating things you'll need to deal with when you're writing sales copy is struggling to figure out what copy you should "keep" because it's benefitting you and helping you make sales, and what copy to eliminate.
And the truth is, so...
29th November 2005
Listen, most advertisements and marketing pieces are nothing more than big business cards lacking the ONE central ingredient needed to make a sale -- showing benefits to your prospects.
See, regardless of what you're selling and who you're
selling it ...
29th November 2005
If you speak to most marketing experts, they'll tell you one of the ways to get your prospects to buy from you, is by tapping into their "fear of loss". But if you're a REALLY smart marketer, before you do start figuring out "what" to "hook" your prospec...
28th November 2005
Many people foolishly believe because they're using the "internet", you no longer have to "sell" -- that the intenet "does it all for you".
Nothing could be further from the truth.
See, the internet is just another selling media, like direct
mail.....
28th November 2005
Most people really struggle with figuring out how to start their sales letters. Today I'm going to show you the right way... and the wrong way to start your sales letters so you don't mix things up and wind up losing any sales, O.K.?
We're going to ...
25th November 2005
"Closing" prospects isn't easy -- and it's even harder to do
in print than it is in person. After all, if you "miss"
the one trigger that causes your prospect to buy... you're
out of luck.
Today we'll take a look at the final paragraph of our mock
...
25th November 2005
Is it actually possible to use the same formula the mighty
Google uses, to create your own compelling sales copy?
It is, and today I'm going to let you in on the very
powerful secret they use, so you can do exactly that.
Let me start by sharing a ...
20th November 2005
Whether selling online or offline, selling something in
print is one of the hardest things you'll ever have to do.
You've got to worry about your headline... your opening...
your closing... Sheesh!
Today I'm going to show you 9 little-known bur V...
19th November 2005
If you want to make sure your prospects stay GLUED to your
sales copy once they start reading, then this is the most
exciting and important message you will ever read!
Keeping your prospects glued to your sales copy isn't easy,
but remember what I s...
19th November 2005
If you want to make your sales copy do all the selling for
you, here's a quickie mistake you'll have to eliminate.
See, making your sales copy do all the selling for you will
dramatically boost your response and your sales, if... you
do it right.
T...
12th November 2005
Want to know a "sneaky" way to instantly generate more
sales and multiply your profits by "cloning" yourself?
You do?
O.K., then here it is.
What you want to do, is to go out and "clone" yourself.
Create another company that's selling the exa...
11th November 2005
Today we're going to wrap up our discussion about these 5
critical copywriting techniques you must be using in "5 Ways
To Give Your Prospects A Much-Needed Break!"
O.K.?
Let's just go over the 3 items we've already discussed:
1. Writing compel...
11th November 2005
Do you find it strange that I'm a writer and yet
occasionally, you'll find simple words in my daily e-mail
messages, and the spelling of them is completely wrong?
Know why this happens (besides the fact that I'm not a big
"spelling" fan?
The answ...
09th November 2005
Today I want to plow through some more of the "5 Ways To
Give Your Prospects A Much-Needed Break!"
Yesterday, we talked about using sub-headlines throughout
your sales copy, and how to leverage them to boost your
sales -- taking advantage of both th...
05th November 2005
Did you know, that television -- the persistent purveyor of
pop culture here in America -- shapes a LOT of your
prospects behavior patterns?
Here, listen to this:
1. The average US home has the TV on for 7 hours and 40
munites a day.
In case y...
