21st May 2007
As you know by now, Google has been integrating a new universal search platform. The question many have is how this will impact the seo game.
Universal search is an effort by Google to integrate its various verticals. Instead of just using an algorith...
21st May 2007
There is no better way to generate immediate traffic for your site then to use PPC advertising. You need to focus on return on investment to evaluate if this is a good marketing medium for you.
Known as PPC, pay-per-click advertising is a rather revol...
17th May 2007
Anyone can spend a few bucks and own a web business. That doesn’t mean the business will be a success. There are some keys you need to focus on to do well.
Passion. I can’t emphasize this enough. Far too many people make the mistake of picking a s...
17th May 2007
For sites selling products of one sort or another, poor conversion rates can be indicative of a problem unique to the web. This is known as the immediate need problem.
Selling products online can be a very profitable strategy. The profit per transactio...
17th May 2007
As you probably know by now, keyword research is the key, pun intended, to getting rankings that produce traffic for your site. That being said, not all keywords carry the same value.
Just to make sure we are on the same page, let’s run through keyw...
17th May 2007
Ecommerce on the web is developing incredibly fast, but most people do not realize it. Keep in mind that Google is only nine or 10 years old depending on what you consider the launch date. The same goes for most big sites on the web. While the commercial ...
17th May 2007
So, you want to start a website. Do you start with a hot product, a blog or what? Truth is, you need to figure out what people are having problems with and solve them.
There are many different aspects to coming up with a site that is going to be succe...
17th May 2007
It usually is considered an unwise move to try to be all things to all people in business. With your site, however, this may not be entirely true.
There are many different ways to categorize websites on the web. One is the global versus niche site. A ...
04th April 2007
The general consensus is the site ranked first in search results will get more clicks then the site ranked second and so on. While this is generally true, there are ways to have readers gravitate to the second or third position. It all has to do with meta...
04th April 2007
For years, people slaved over the meta title and description for each page of their site. Search engines have devalued this approach in relation to rankings, but these two factors are still important.
Just to make sure we are on the same page, let’s...
04th April 2007
Keyword research should be the first step in any marketing plan. In fact, it should be the first step in e-commerce development as you need to know if there is interest in your business idea.
While keyword research is an obvious step to most people, t...
27th February 2007
Always looking for a new potential marketing forum, Google is thinking outside of the box again. It recently filed a patent application for digital billboards.
This past December, Google really showed how far it is envisioning the digital advertising ...
03rd February 2007
Most professionals approach internet marketing by throwing money at the problem. While this will produce some results, there is a better way to go about marketing your services.
As a licensed professional, you have spent years and a lot of money gaini...
03rd February 2007
The web is often touted as a way to reach a huge audience that spans the globe. Many people mistakenly believes they should only be online if they have a business that caters to people regardless of their location.
A geographically restricted business...
02nd February 2007
When pursuing search engine optimization, you are going to have to confront the issue of meta tags. There are a couple of strategies when it comes to writing them, but meta titles require some specific care.
Let’s start with a quick review. Meta tag...
