01st February 2010
You may feel as though you're on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, but don't seem to be getting anywhere. That feeling is perfectly natural if you're not measuring your ROI (Return on Investment)...
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18th December 2009
Copyright (c) 2009 OnlineBizU.com
Many online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands...
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09th December 2009
Copyright (c) 2009 OnlineBizU.com
One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years and required an investment...
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25th November 2009
Copyright (c) 2009 OnlineBizU.com
Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects...
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05th November 2009
Copyright (c) 2009 OnlineBizU.com
About a year ago I fired Internet Explorer as my primary browser. Why? Because it crashed on me constantly and took forever at times to transition from one site to another. I've found the Firefox browser much more u...
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05th November 2009
Copyright (c) 2009 OnlineBizU.com
One of the quickest ways to build your email marketing list is by creating an ethical bribe, or what I refer to as a client attraction device. This free giveaway serves to entice visitors to your site to sign up for y...
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23rd October 2009
Copyright (c) 2009 OnlineBizU.com
I'm in the process of completely rethinking my business model, and that will be my primary focus as I plan this year's business retreat for myself. Your business model doesn't have to be at all complex, but should pro...
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20th October 2009
Copyright (c) 2009 OnlineBizU.com
I recently realized that much of my 1970's childhood upbringing both enhanced my natural tendency toward introversion and prepared me to own a virtual online business. I grew up out in the country, about 10 miles out ...
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01st October 2009
Copyright (c) 2009 OnlineBizU.com
Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which i...
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22nd September 2009
Copyright (c) 2009 OnlineBizU.com
I often get asked the question, "How do I get more followers on Twitter?" Many of my clients want to pay a sum of money for the latest scheme to get them 10,000 new followers in 24 hours or some such nonsense as that....
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16th September 2009
Copyright (c) 2009 OnlineBizU.com
When you have an online component of your business, experiencing ecommerce fraud is becoming the rule rather than the exception. No longer is it a matter of "if" this will happen to you but "when" it will happen to yo...
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29th August 2009
Copyright (c) 2009 OnlineBizU.com
Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I've recently noticed another ...
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25th August 2009
Copyright (c) 2009 OnlineBizU.com
Amazon's Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well....
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02nd August 2009
Copyright (c) 2009 OnlineBizU.com
Client testimonials can make or break a web site. They are a vital factor in establishing a relationship of trust with new visitors to your site. Visitors want to see that others just like them have hired you or purc...
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30th July 2009
Copyright (c) 2009 OnlineBizU.com
For years I've resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name a...
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