Patsi Krakoff

Recipe for an Ezine: Ingredient #3: Email Subject Line: Clear, Clever, and Compelling

While there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, step three will take more time and forethought. Your email subject line, which is most likely the same as or si... Read >

Recipe for an Ezine: Ingredient #2: Clarity of Audience & Purpose

While there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, none of the steps is more important than number two: being very clear about the purpose and your audience. What... Read >

Recipe for an Ezine - Ingredient #1: Start Smart- How to Name Your Ezine

There are at least eight key ingredients that go into writing, formatting and publishing an ezine, or electronic newsletter. The first one has to do with finding a clever yet clear and compelling title for your ezine. Before you name your ezine, you mu... Read >

Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine?

In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: "Should I publish a newsletter?" As part of our Customized Newsletter Services program, we have reviewed hundreds of e-n... Read >

Writing Better: Secret Tip Revealed for Writing Faster, Easier

The day I learned this writing tip was the day my writing got a whole lot easier, faster, and more fun. It's no secret really, but this one tip could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing con... Read >

10 Simple Steps for Writing Better Articles

Yesterday while I was writing about a "secret writing tip" that has made my writing easier and faster ("Make a List"), I ended up with a list of 10 steps I go through each time I write an article. That's how powerful the "Make a List" technique is for... Read >

8 Reasons Why Ezines Are Here to Stay

It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines are here to stay. You may decide to start a blog (in fact, this is a very good idea!) but you would be wise to send out an ezine as well. You may have a ... Read >

Ten

Here are ten "new rules" that are shaping effective ezine content today. 1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Headlines that can... Read >

Ezine Mistakes: Avoiding the Delete Key

If you are like me and many other busy professionals, you subscribe to several ezines and newsletters. Then, when you open up your Inbox, you quickly scan the titles and subject lines, and hit the delete key. Very few ezines actually get opened up and rea... Read >

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy... Read >

What You Need to Know: CAN-SPAM Laws

Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws. Smart online marketers use "permission" marketing: you invite potential customers to join your email list, and offer a newsletter, a special report, or a ... Read >

Pitching Bloggers: 10 Things That Make Bloggers Angry

If you have a product, book or service you want people to know about, pitch bloggers!. They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas,... Read >

Pitching Bloggers: 15 Rules to Obey

Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to ... Read >

Searching for Clients? Search Like They Do…

When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a web search using key words and phrases people use when searching for information about ezine publishing. I was pleased tha... Read >

Searching for Clients? How to Research Using Keywords

In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using t... Read >