11th July 2006
Create demand for your products or services with paid search keywords that are indirectly related to your product.
Introduction: Waste not, want not!
While studying the creatives of competitors throughout my years in the paid search industry, as an...
07th July 2006
There is a search engine based in Pasadena, California called Snap.com with a stated desire to become "The other way to Search". All it takes is a click and a search or two to see how Snap.com is a true alternative to the norms of search advertising. I r...
29th June 2006
The Coca-Cola jingle is one of television's classics: "I'd like to teach the world to sing, in perfect harmony…" Through the years its message of togetherness hasn't lost an iota of relevance. The songwriters were alluding to elements of life that's uni...
28th June 2006
New York, NY – June 26, 2006 –What do you get when New York City's coolest go online to dish on what's trendy and what's yesterday's news? You get PhatGuru.com, a content rich website that launches today with enough flair and style to make it the last wo...
23rd June 2006
It came up conversationally, but I believe I'm the only person at my company to have firsthand experience as a user of Facebook.com. It was kind of funny to have all these online advertising professionals asking me all about the website everybody used in...
22nd June 2006
Working in online advertising at ICMediadirect.com has familiarized me with some of the larger issues that affect our industry and, ultimately, the way we use the Internet. Not the least of which is the subject of net neutrality that's been in the news l...
16th June 2006
Let's welcome Microsoft's AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo) and then Google took ...
16th June 2006
I think it was the threat of a Gmail revolution that prompted Yahoo to increase the storage space parceled to its free email accounts last year. (Yahoo's paid email at the time, of course, gave storage to spare. It's an example of how the whiff of corpo...
09th June 2006
It's something the Public Relations Team at ICMediaDirect.com continually stresses to clients – a company must avail itself to corporate blogging. The interactive world saw the wisdom of this advice on Thursday, June 1st, when some normally sedate corner...
26th May 2006
A few weeks ago, I presented myself with a challenge – to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that's SEO) face known as the Google Sandbox. At times this endeavor made...
20th May 2006
Perhaps "blogging" isn't such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it's too late to rename this shortened word for web-loggi...
05th May 2006
In 1999, ICMediaDirect.com opened up shop as an online advertising agency, and we viewed our chosen milieu, the Internet, as a limitless possibility – there was no talk of bubbles, no clouds on the horizon. In fact, conversations in the business tended t...
14th April 2006
Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride as a platfor...
07th April 2006
Google's Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn't merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICM...
31st March 2006
I'm looking at John Battelle's words that I jotted onto my notepad: "ephemeral to the eternal". He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged forever through the process of s...
